Royal Canin
Single user-activation platform for Spain and Portugal
Challenge
Integrate and centralise end-customer data into a single platform through which to collect and measure pet-owner activity throughout the lifecycle. Design and implement a new relationship strategy focused on activation by pillars of prescription.
Solution
Generation of a new relationship offer.
Reorganisation of the digital ecosystem of Royal Canin Spain and Portugal, and integration of a unique user identifier to optimise activation mechanics.
Redefinition of the activation policy through pillars of prescription
Generation of a new relationship offer including personalised products and services
Success
Results.
Increased conversion rates through a user-centred model that activates the prescription and purchase of Royal Canin products.
Analytics
In figures.
Registered platforms.
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Acquisition.
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Activation.
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Tags
Digital
marketing
- PROGRAMMATIC
- SEO/SEM
- SOCIAL MEDIA
- INBOUND CONTENT MARKETING
- WEB ANALYTICS
Intelligent
platforms
- UX/UI
- CMS
- CRO
- MARKETPLACES
- E-COMMERCE
User
lifecycle
- IDENTITY AND ACTIVITY MANAGEMENT
- PROFILING & INSIGHTS
- LEAD SCORING
- REAL TIME TRACKING
Visuals
About the company
More about Royal Canin.
Created by a vet in the Gard region in 1967, Royal Canin manufactures and markets premium quality food for dogs and cats.
The leading brand in Europe and one of the world’s leading brands in its sector.
Its mission is to provide solutions that meet the nutritional needs of dogs and cats based on ongoing scientific research.
Contact
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