Neinver
Comprehensive digital transformation project
Challenge
Implement a data-driven asset management model (shopping centres) that generates new revenue streams through the launch of products and services.
Solution
How to optimise investment and time to market.
Redefinition, design and integration of Neinver’s relationship ecosystem (digital and physical touchpoints) around a single strategy.
Implementation for all the companies in the group and for all types of users in 7 countries.
Company-wide technological deployment optimising investment and time to market.
Success
Results.
- Optimisation of all business processes through an open intelligent platform.
- Generation of new sources of income and revaluation of the company’s main assets.
Analytics
In figures.
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Users registered on the Data Platform.
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Connected digital platforms.
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Acquisition.
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Activation.
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Affiliation.
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Database users income.
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CPL value.
Tags
Digital
marketing
- PROGRAMMATIC
- SEO/SEM
- SOCIAL MEDIA
- WEB ANALYTICS
- RT BIDDING
Intelligent
platforms
- UX/UI
- MARKETPLACES
- E-COMMERCE
- CMS
- CRO
User
lifecycle
- LEAD SCORING
- LOYALTY
- REAL-TIME TRACKING
- AUTOMATION
BI
Visuals
About the company
More about Neinver.
NEINVER a Spanish multinational company specialising in the management, investment and real estate development of commercial and logistics assets.
Leader in the management of outlet centres in Europe, it owns two brands:
The Style Outlets and FACTORY.
It manages 18 outlet centres and 5 retail parks, including projects under development, and more than 800 brands in six European countries: France, Germany, Italy, Poland, Spain and the Netherlands.
Contact
If you are interested in this success story and would like to suggest a new project,
get in touch.
