Multi-brand relationship strategy.
- Alignment, integration and management of the digital ecosystem of Pernod Ricard España around a single multi-brand relationship strategy.
- Systematic optimisation of all data acquisition, legalisation, management and analysis processes.
- Omnichannel activation based on consumer profile and preferences.
- Systematic optimisation of all data capture processes, both offline and online.
- Active participation of all areas and brands of the company.
- Integration of innovation projects to generate new services and opportunities.
- International scaling of the project and consideration of the economic value of the consumer base as a new corporate asset.
- RT BIDDING
- SOCIAL MEDIA
- INBOUND CONTENT MARKETING
- IDENTITY AND ACTIVITY MANAGEMENT
- PROFILING & INSIGHTS
- LEAD SCORING
- REAL TIME TRACKING