Pernod Ricard

Information as a new business asset

Challenge

Transform the company’s Brand-centred approach to a Customer-centred approach, where the actions proposed for brands are based on an understanding of their consumers and new added-value services can be generated that guarantee returns from the use of information

Solution

Multi-brand relationship strategy.

  • Alignment, integration and management of the digital ecosystem of Pernod Ricard España around a single multi-brand relationship strategy.
  • Systematic optimisation of all data acquisition, legalisation, management and analysis processes.
  • Omnichannel activation based on consumer profile and preferences.
Management of the single identity and activity tracking.
Implementation of the Relationship Strategy and application of the economic value of the consumer.
Ongoing activation and segmented execution.

Success

Results.

  • Systematic optimisation of all data capture processes, both offline and online.
  • Active participation of all areas and brands of the company.
  • Integration of innovation projects to generate new services and opportunities.
  • International scaling of the project and consideration of the economic value of the consumer base as a new corporate asset.

Analytics

In figures.

+ 0 mill€
Value of their database in 1.5 years.
+ 0 %
Reachable users.
+ 0
Registered Stakeholders.
+ 0 mill
Communications.
+ 0 .000
Consumer acquisition.
- 0 %
Unsubscribes.
- 0 %
Risk of fines for GDPR non-compliance.

Tags

Digital
marketing

  • RT BIDDING
  • PROGRAMMATIC
  • SEO/SEM
  • SOCIAL MEDIA
  • INBOUND CONTENT MARKETING

Intelligent platforms

  • UX/UI
  • CMS
  • CRO
  • MARKETPLACES
  • ECOMMERCE

User llifecycle

  • IDENTITY AND ACTIVITY MANAGEMENT
  • PROFILING & INSIGHTS
  • LEAD SCORING
  • BI
  • REAL TIME TRACKING

Visuals

About the company

More about Pernod Ricard.

No. 2 in the world in the wine and spirits sector. Pernod Ricard, with a consolidated turnover of € 9.01 billion in 2016/2017, is the world leader in Premium and Prestige spirits and owns 17 of the world’s top 100 brands.

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