5 minutos

Open the Design

The importance of looking good

5 minutos

As a UX/UI web design agency, we bring value to users and improve clients' profitability

A good design, in addition to being aesthetic and emotional, must be able to respond to the functional needs of your company, as it’s key to generating an optimal user experience.

Good design practice means that the user enjoys consuming the content and can easily find what they are looking for. That’s why our designs always respond to UX (User Experience) and UI (User Interface) criteria. Do you know what UX and UI design are?

  • UX, or the quest for usability and efficiency. You have to know your users well and aim to provide them with relevant information in a way that’s useful to them. To do so, several processes must be considered including customer and market research, the ideal structuring of information, the implementation of a quality content strategy, the analysis of KPIs, etc.
  • UI, or visual impact. Providing an optimal user experience (or UX) means taking care of the visual part of the set of elements present in a digital environment, in an interface, with the aim of achieving a fluid, effective and, moreover, attractive interaction. In interfaces, both graphic and those developed with languages such as HTML, nothing should be left to chance: texts, typographies, images, animations, colours, button panels, CTAs, etc.

I believe that design encompasses much more than aesthetics. Design is fundamentally more. Design is usability. It is the information architecture. It is accessibility. All this is design

Mark Boulton.

UK Designer

Our team of UX and UI experts put all their experience and know-how into each project, bringing together front-end (user interface) and back-end (administration environment) to create memorable and effective digital ecosystems. Here are some of our strengths:

Strategic design - A well thought out “look”

Even if you already have your audience, there is always room for improvement when it comes to design. Strategic design allows us to identify opportunities and suggest innovative products, services and solutions that better meet the needs of clients and users.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
Charles Eames.

American architect, designer and film director

As an essential part of a content strategy, the graphic elements must support your objectives, forming an indissoluble pairing with the information you want to display. Our designers can provide that strategic approach to make the difference.

Content precedes design.
Design in the absence of content is not design, it is decoration
Jeffrey Zeldman.

Forerunner of web design

Product design - Capturing the eye

The digital image of your business should be able to highlight your strengths in a usable way. Aesthetics are not incompatible with functionality; that is why our graphic work is notable for contributing to user conversion (subscription, purchase, likes…) in a clean, well-structured, professional, optimised, up-to-date and, of course, creative way, adapting to different channels, media and formats.

Designers can make life more bearable by producing things that touch their audience instead of nagging them

Jon Wozencroft.

Graphic designer, author, instructor and founder of Touch

Branding - Improving the image others have of you

We all know that it is the inside that matters. If we want a relationship to last it must be based on trust and align with our values, and this also applies at work. But let’s not forget, let’s be honest, that it is physical attraction that first meets our eyes. First of all, we have to impress and convince with our image and functionality, and once we have attracted attention – we don’t want to give up caring about how we look either! We help you achieve and maintain the magic of initial attraction by always showing the best side of your business, without losing sight of your purpose

Do you want to know how
design can help you meet
your business objectives?

Our UX/UI design experts will advise you whenever you need it

Tools to improve your online design

We have already seen that image sells, as long as it reflects an interior (a purpose) as attractive as the exterior. And this is not easy to achieve! You have to be a real artist to have your “handsome face on” every day.
Our designers master the tools, techniques and formats necessary to facilitate the consumption of digital content so attractive that it is irresistible to users: photography, illustration, animation, video, typography, logos and everything you need to ensure you always have something beautiful for your business to display in its stellar appearances on websites, blogs, social media or e-commerce

A designer is a planner with a sense of good taste

Bruno Munari.

Italian artist and designer, one of the leading figures of 20th century art, industrial and graphic design

As you can see in this article, the most highly regarded professionals have a lot to say about the need to apply UX/UI methodology to your digital presence. And you, what do you want your design to say about you? We help you achieve a unique, stunning look that reflects the personality of your business, expanding your graphic options to engage your target audience in a memorable, simple, efficient and cost-effective way, before they draw conclusions. OPEN the Data

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