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Smart retail: growth based on data

The retail sector, like most, exists in a constantly changing environment and managing it based on data has become a requirement.

2 minutos


Digital transformation in the retail sector

Due to the digitalisation of society, the retail sector (like most) must adapt to enable it to thrive in an increasingly complex and constantly changing environment.

It has become necessary to manage this ecosystem based on data: digital transformation and adaptation processes should facilitate the achievement of business objectives (profitability), the identification of growth opportunities (new sources of income) and the optimisation of processes.

Omnichannel shopping: Smart and Connected Retail

By integrating and managing the digital ecosystem and having a Data-Driven strategy we will be able to implement the necessary processes and digital platforms for Smart or Connected Retail in our company, based on four basic pillars for the achievement of key business objectives such as visits and purchases:

  • OMNICHANNEL. Fundamental to achieving a streamlined user experience at both the “entry” touchpoints and in communications to trigger behaviours.
  • CONTEXT. At least as important as the channel, the context will be the trigger that ultimately generates the purchase as long as the right content/offer is delivered.
  • LOCAL ACTIVATION. The relevance of content is key to conversion. Enabling a procedure for communicating content locally allows personalisation and the generation of relevant communications for the user.
  • B2C + B2B. It is essential to share the value of knowledge about users with brands/customers and to be able to activate them through it.

Through integration of the digital ecosystem and a data-driven strategy we will be able to implement the necessary processes for Smart or Connected Retail.

An example of data-driven digital transformation is  Neinver, a leading company in the management of outlet centres in Europe (it owns two brands: The Style Outlets and FACTORY). More than 4 years ago we started working with Neinver on their digital transformation at a global level (7 countries).

In this process, it is vital to align all areas of the company, which is often a major challenge. The importance of the data culture is undeniable in any digital transformation process, and it is a very interesting topic that we will reflect on in future posts.

Each sector presents very different challenges. Experience has helped us to specialised in complex markets such as FMCG, Energy and Food. This allows us to spot the constraints and opportunities early on and ensure efficient and cost-effective implementation.



How to approach digital transformation in the retail sector.



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