{"id":13127,"date":"2021-12-09T18:55:11","date_gmt":"2021-12-09T16:55:11","guid":{"rendered":"https:\/\/www.genetsisgroup.com\/diseno-ux-aplicado-a-plataformas-digitales\/"},"modified":"2022-10-03T16:28:56","modified_gmt":"2022-10-03T14:28:56","slug":"ux-applied-to-digital-platforms","status":"publish","type":"page","link":"https:\/\/www.genetsisgroup.com\/en\/ux-applied-to-digital-platforms\/","title":{"rendered":"UX applied to digital platforms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13127\" class=\"elementor elementor-13127 elementor-9064\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc9ec06 section-header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2cc9ec06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46fdbf92 elementor-hidden-phone\" data-id=\"46fdbf92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-677bf920\" data-id=\"677bf920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-234ae85 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"234ae85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b92ad7e header-tit elementor-widget elementor-widget-heading\" data-id=\"1b92ad7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UX applied to digital platforms<span class=\"rojo\">.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83ee17 elementor-widget elementor-widget-text-editor\" data-id=\"e83ee17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The user experience (UX) on sales, <strong>management, monitoring or intranet platforms<\/strong> can be considered an exceptional case within the UX methodology and requires special treatment<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dee62ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dee62ef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ce6dd0\" data-id=\"0ce6dd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c3ecf5\" data-id=\"7c3ecf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3a6059 elementor-widget elementor-widget-text-editor\" data-id=\"a3a6059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our commitment to offer suitable solutions to each user and client, with the content they are looking for and at the right time, has prompted us to develop a specific way of working in the face of the challenges posed by certain digital platforms such as intranets or e-commerce sites.<\/p><p>And, always, with the aim of creating a digital interface suitable for the use demanded by users, understanding their needs and satisfying them in a simple and clear way. In short, applying <strong>UX design to obtain useful platforms for the target that also meet business expectations<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ce8e2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ce8e2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04d0dd9\" data-id=\"04d0dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff7eb34\" data-id=\"ff7eb34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1fd90 elementor-widget elementor-widget-heading\" data-id=\"7b1fd90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital platforms: unique environments with common characteristics<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fe613 elementor-widget elementor-widget-text-editor\" data-id=\"18fe613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlthough each platform is treated individually, taking into account its peculiarities, these types of environments usually share certain aspects:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9255e16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9255e16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6802309\" data-id=\"6802309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383d8142 elementor-widget elementor-widget-text-editor\" data-id=\"383d8142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They are aimed at multi-typological users<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b360219 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"4b360219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715831be elementor-widget elementor-widget-text-editor\" data-id=\"715831be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Due to this, it is essential to carry out an exhaustive investigation in which meticulously selected<br \/>work groups, testing, etc. come into play.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f680719\" data-id=\"f680719\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a47ea5 elementor-widget elementor-widget-text-editor\" data-id=\"3a47ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They have especially complex workflows<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cea4f8 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"8cea4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3743f elementor-widget elementor-widget-text-editor\" data-id=\"9d3743f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sometimes, these meet very specific needs of B2B (Business-to-Business).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb60494\" data-id=\"eb60494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc16fb elementor-widget elementor-widget-text-editor\" data-id=\"2fc16fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data management is of particular importance<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46d951 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"e46d951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c00802 elementor-widget elementor-widget-text-editor\" data-id=\"5c00802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is essential to guarantee the security of said data, with an exhaustive knowledge of the<br \/>development processes, programming languages&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6bfa7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6bfa7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d4a8dc\" data-id=\"7d4a8dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f82d7e6\" data-id=\"f82d7e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e61e4 elementor-widget elementor-widget-heading\" data-id=\"a6e61e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of applying UX design to these digital platforms<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0b890 elementor-widget elementor-widget-text-editor\" data-id=\"de0b890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This methodology allows, in general, to improve the satisfaction of users and employees who use the platforms and to reduce the costs associated with development, production, support, training and documentation.<\/p><p>These are its main advantages:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-167f32d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"167f32d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5729ed\" data-id=\"a5729ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eac6d4b elementor-widget elementor-widget-text-editor\" data-id=\"eac6d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReduction of investment and costs<span class=\"rojo\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f295357 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"f295357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57d05b elementor-widget elementor-widget-text-editor\" data-id=\"c57d05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Correctly defining a project from the beginning decisively contributes to its being delivered on time and within the agreed budget, compared to others that are continually rethought.<\/p><p>This good definition also translates into projects that can grow and scale easily, with very contained production and development costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e91ba7\" data-id=\"0e91ba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563e5b3 elementor-widget elementor-widget-text-editor\" data-id=\"563e5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThey have especially complex workflows<span class=\"rojo\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7970f elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"6d7970f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea236b1 elementor-widget elementor-widget-text-editor\" data-id=\"ea236b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The UX methodology places the user or employee of these digital platforms at the very center of the strategy. In this way, the products and services created are directly aimed at adding value to their specific day-to-day needs.<\/p><p>The resulting environments are designed by and for them, allowing productivity improvements (for example, by optimizing the time allocated to each task), increasing confidence in the system, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de2bca elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de2bca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a728fc3\" data-id=\"a728fc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4839dce\" data-id=\"4839dce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-540f277 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"540f277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestras fases de una metodolog\u00eda propia basada en la eficiencia<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9543471 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"9543471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEsta metodolog\u00eda permite, en general, mejorar la satisfacci\u00f3n de los usuarios y empleados que utilizan las plataformas y disminuir los costes asociados al desarrollo, producci\u00f3n, soporte, formaci\u00f3n y documentaci\u00f3n.\n\n<strong>Estas son sus principales ventajas:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6857535 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6857535\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26d1860b\" data-id=\"26d1860b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb9ba7 elementor-widget elementor-widget-image\" data-id=\"ebb9ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d86eeee\" data-id=\"d86eeee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39558608 elementor-widget elementor-widget-accordion\" data-id=\"39558608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9611\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9611\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Investigaci\u00f3n: <i>UX Research<\/i><\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-9611\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9611\"><p>El primer paso es <strong>detectar las necesidades profundas<\/strong>, tanto de los usuarios como del negocio, ya que si no llegamos a comprenderlas bien dise\u00f1aremos productos que no cumplir\u00e1n sus expectativas y, por tanto, no se usar\u00e1n.<\/p><p><strong>Entender cada comportamiento<\/strong> nos permite crear interfaces \u00fatiles.<\/p><p><script> \njQuery(document).ready(function($) { \nvar delay = 100; setTimeout(function() { \n$('.elementor-tab-title').removeClass('elementor-active');\n $('.elementor-tab-content').css('display', 'none'); }, delay); \n}); \n<\/script><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9612\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9612\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Definici\u00f3n \/ ideaci\u00f3n<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-9612\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9612\"><p><strong>La informaci\u00f3n obtenida en la fase previa se ordena y estructura<\/strong> teniendo en cuenta factores como el contexto, sin perder de vista los objetivos de los usuarios y del negocio, para plantear una arquitectura id\u00f3nea que incluye la generaci\u00f3n de mapas web y esquemas de navegaci\u00f3n.<\/p><p>La estructura sirve como esqueleto a la hora de definir los flujos de navegaci\u00f3n y las funcionalidades necesarias para dar vida a un producto digital que cubra los diferentes objetivos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9613\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9613\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Prototipo \/ <i>testing<\/i><\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-9613\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9613\"><p>Tras las fases anteriores, creamos un <strong>prototipo del producto final<\/strong> y lo<strong> testeamos<\/strong> para validar si el producto responde a las necesidades identificadas de la forma esperada. Revisamos los diagramas de flujo y los <em>customer journeys<\/em> con el objetivo de realizar las mejoras necesarias en esta fase, reduciendo los costes que se derivar\u00edan de depurar errores una vez lanzada la plataforma (tanto econ\u00f3micos como reputacionales).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9614\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9614\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Lanzamiento \/ medici\u00f3n<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-9614\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9614\"><p>En la \u00faltima fase del proceso, se materializa el <strong>dise\u00f1o final<\/strong> de la plataforma digital y se establecen <strong>indicadores de rendimiento o KPIs<\/strong> (centrados habitualmente dentro de la estrategia UX en temas de usabilidad, <em>engagement<\/em> y productividad) para estudiar su evoluci\u00f3n y abordar posibles mejoras.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b4bdf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b4bdf2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2277063\" data-id=\"2277063\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9e06b2\" data-id=\"f9e06b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3e9b2 elementor-widget elementor-widget-heading\" data-id=\"4d3e9b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart 360 focus<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a75d35 elementor-widget elementor-widget-heading\" data-id=\"5a75d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Going through any stage of the life cycle of a digital platform together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d6183 elementor-widget elementor-widget-text-editor\" data-id=\"f8d6183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are guided by a <strong>methodology based on efficiency<\/strong> that allows, in general, to improve the satisfaction of users and employees who use the platforms and to reduce the costs associated with development, production, support, training and documentation.<\/p><p>At Genetsis Group, we have the capacity to <strong>act in any of the stages of the digital life cycle<\/strong> of a product with these characteristics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b523f16 elementor-widget elementor-widget-heading\" data-id=\"b523f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><i>Ad hoc<\/i> projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58305d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58305d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d2d820\" data-id=\"8d2d820\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d0098d elementor-widget elementor-widget-text-editor\" data-id=\"4d0098d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to developing complete projects, we can add value by redefining already developed platforms, define and devise digital products based on existing research or propose solutions to specific problems from a UX methodology.<\/p><p>This <strong>flexibility<\/strong> is key for our clients, since we can accompany them at any point of the digital path where they are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5eb0a4\" data-id=\"f5eb0a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd19ad4 elementor-widget elementor-widget-image\" data-id=\"dd19ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"440\" height=\"347\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/ad_hoc.jpg\" class=\"attachment-large size-large wp-image-11297\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/ad_hoc.jpg 440w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/ad_hoc-300x237.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8da514 elementor-widget elementor-widget-heading\" data-id=\"f8da514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous improvements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48d470d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48d470d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-034f484\" data-id=\"034f484\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c5b25 elementor-widget elementor-widget-text-editor\" data-id=\"62c5b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Considering that digital platforms are products with a life of their own, we provide an <strong>evolutionary approach based on the iteration of processes<\/strong>, so that each product can be developed and adapted to the current and future needs of users and businesses. An organic, natural growth, which is based on the definition of design systems and generation of documentation to reduce time, costs and investment.<\/p><p>These are <strong>living platforms<\/strong> and, from Genetsis Group, our job is to provide them with the optimal tools and guidelines so that they can show their full potential in a controlled and efficient manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0dbd96\" data-id=\"d0dbd96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97c5fe elementor-widget elementor-widget-image\" data-id=\"c97c5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"440\" height=\"347\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/mejoras.jpg\" class=\"attachment-large size-large wp-image-11299\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/mejoras.jpg 440w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/mejoras-300x237.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53d8cd elementor-widget elementor-widget-heading\" data-id=\"d53d8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A committed team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d86d7a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d86d7a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ad18de\" data-id=\"3ad18de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-969f86e elementor-widget elementor-widget-text-editor\" data-id=\"969f86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All this is possible thanks to the involvement of a <strong>multidisciplinary team<\/strong>, made up of experts in development, layout, design, content and data, whose joint work generates digital platforms from a holistic perspective.<\/p><p>We can address from the management to the design, development and maintenance of any digital platform, guaranteeing fluid synergies between each area involved to reduce time and costs, managing projects in an integrated, synchronized and real-time manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cdd5cac\" data-id=\"cdd5cac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b8fbc elementor-widget elementor-widget-image\" data-id=\"89b8fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"440\" height=\"347\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/equipo.jpg\" class=\"attachment-large size-large wp-image-11298\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/equipo.jpg 440w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/02\/equipo-300x237.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b3c3267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b3c3267\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66c7a29f\" data-id=\"66c7a29f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e8270e4 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"7e8270e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49fd9507 elementor-widget elementor-widget-heading\" data-id=\"49fd9507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Case study<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-389637a7\" data-id=\"389637a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab9726 elementor-widget elementor-widget-heading\" data-id=\"4ab9726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">This is how we apply the UX methodology for digital platforms:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c296762 elementor-widget elementor-widget-heading\" data-id=\"3c296762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Coca-Cola Company<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01c34c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01c34c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98559c9\" data-id=\"98559c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75969b0\" data-id=\"75969b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3624443 e-transform elementor-widget elementor-widget-image\" data-id=\"3624443\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/casos-de-exito\/the-coca-cola-company\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-1024x525.jpg\" class=\"attachment-large size-large wp-image-11263\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-1024x525.jpg 1024w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-300x154.jpg 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-768x394.jpg 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-500x256.jpg 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-800x410.jpg 800w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera-1280x656.jpg 1280w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/Casos_Digital_TheCocaColaCompany_cabecera.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e692bd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e692bd1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d376fa3\" data-id=\"d376fa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d99017 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"43d99017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2792da4c elementor-widget elementor-widget-heading\" data-id=\"2792da4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-180ff18\" data-id=\"180ff18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf1625 elementor-widget elementor-widget-heading\" data-id=\"5cf1625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you want to improve the user experience on your digital platforms, meeting your business objectives?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bc3d68 elementor-widget elementor-widget-heading\" data-id=\"43bc3d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leave us your details and we will contact you<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dabd5e8 elementor-widget elementor-widget-text-editor\" data-id=\"1dabd5e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 9302167,\n\t\t\t\t\t\t\t\t\tformId: \"ef5b61e1-4ac0-417c-ad2b-085d0d8bab5a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777389826000-2906979103\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777389826000-2906979103\"><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b401531 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b401531\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-303fb8c\" data-id=\"303fb8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe819af elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"fe819af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e68fb0 elementor-widget elementor-widget-heading\" data-id=\"4e68fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Blog<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-936fe43\" data-id=\"936fe43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-197d9ea elementor-widget elementor-widget-heading\" data-id=\"197d9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related posts<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2ece44 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b2ece44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26583c7\" data-id=\"26583c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fb8180 listadoPostH elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-elementor-blog-posts\" data-id=\"44fb8180\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"elementor-blog-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wpcap-grid\">\n\t\t\t\t\t\t<div class=\"wpcap-grid-container elementor-grid wpcap-grid-desktop-3 wpcap-grid-tablet-2 wpcap-grid-mobile-1\">\n\n\t\t\t\t\n        <article id=\"post-12663\" class=\"wpcap-post post-12663 post type-post status-publish format-standard has-post-thumbnail hentry category-design tag-sistemas-de-diseno-en tag-ux-en\">\n         \n            <div class=\"post-grid-inner\">\n            \t\n                \t\t<h3 class=\"title\">\n\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/system-design\/\">System Design<\/a>\n\t\t<\/h3>\n\t\t                \n                \t\t<div class=\"post-grid-meta\">\n\t\t\t\n\t\t\t\t<span class=\"post-author\">Genetsis Group<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t            \t\n                \n                <div class=\"post-grid-text-wrap\">\n\t                \t\t<div class=\"post-grid-excerpt\">\n\t\t\t<p>Discover how using System Design in the creation of your digital products will save you effort, investment and headaches. <\/p>\n\t\t<\/div>\n\t\t\t                \t\t<a class=\"read-more-btn\" href=\"https:\/\/www.genetsisgroup.com\/en\/system-design\/\"><\/a>\n\t\t                <\/div>\n\n            <\/div><!-- .blog-inner -->\n           \n        <\/article>\n\n        \n        <article id=\"post-12541\" class=\"wpcap-post post-12541 post type-post status-publish format-standard has-post-thumbnail hentry category-design tag-digital-business-cycle-management-en\">\n         \n            <div class=\"post-grid-inner\">\n            \t\n                \t\t<h3 class=\"title\">\n\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/open-the-design\/\">Open the Design<\/a>\n\t\t<\/h3>\n\t\t                \n                \t\t<div class=\"post-grid-meta\">\n\t\t\t\n\t\t\t\t<span class=\"post-author\">Genetsis Group<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t            \t\n                \n                <div class=\"post-grid-text-wrap\">\n\t                \t\t<div class=\"post-grid-excerpt\">\n\t\t\t<p>UX\/UI web design, beautiful and useful. Learn about design&#8217;s ability to create memorable user experiences and improve profitability.<\/p>\n\t\t<\/div>\n\t\t\t                \t\t<a class=\"read-more-btn\" href=\"https:\/\/www.genetsisgroup.com\/en\/open-the-design\/\"><\/a>\n\t\t                <\/div>\n\n            <\/div><!-- .blog-inner -->\n           \n        <\/article>\n\n        \n        <article id=\"post-12079\" class=\"wpcap-post post-12079 post type-post status-publish format-standard has-post-thumbnail hentry category-design\">\n         \n            <div class=\"post-grid-inner\">\n            \t\n                \t\t<h3 class=\"title\">\n\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/the-importance-of-visual-grammar\/\">The importance of visual grammar<\/a>\n\t\t<\/h3>\n\t\t                \n                \t\t<div class=\"post-grid-meta\">\n\t\t\t\n\t\t\t\t<span class=\"post-author\">Genetsis Group<\/span>\n\n\t\t\t\t\t\t<\/div>\n\t\t            \t\n                \n                <div class=\"post-grid-text-wrap\">\n\t                \t\t<div class=\"post-grid-excerpt\">\n\t\t\t<p>We explain how the elements of visual grammar, their processes and relationships contribute to the understanding of the message. <\/p>\n\t\t<\/div>\n\t\t\t                \t\t<a class=\"read-more-btn\" href=\"https:\/\/www.genetsisgroup.com\/en\/the-importance-of-visual-grammar\/\"><\/a>\n\t\t                <\/div>\n\n            <\/div><!-- .blog-inner -->\n           \n        <\/article>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57286713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57286713\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4db615ed\" data-id=\"4db615ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153a7da2 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"153a7da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbfbbb7 elementor-widget elementor-widget-heading\" data-id=\"4fbfbbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partners<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-273b5477\" data-id=\"273b5477\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a32d74e elementor-widget elementor-widget-heading\" data-id=\"1a32d74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teamwork<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5194b197 elementor-widget elementor-widget-text-editor\" data-id=\"5194b197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFind out about other companies we work with\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6848cb1a\" data-id=\"6848cb1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10b094 elementor-absolute elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"a10b094\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/partners\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f2dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58f2dcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5953780b\" data-id=\"5953780b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ef8309 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"77ef8309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c26a142 elementor-widget elementor-widget-heading\" data-id=\"5c26a142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Clients<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7015d629\" data-id=\"7015d629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7e1391 elementor-widget elementor-widget-heading\" data-id=\"a7e1391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They trust us<span class=\"rojo\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46cc73aa elementor-section-full_width elementor-section-stretched elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"46cc73aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6725b024\" data-id=\"6725b024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75cacf24 gallery-spacing-custom elementor-invisible elementor-widget elementor-widget-image-gallery\" data-id=\"75cacf24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-13127 gallery-columns-9 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"129\" height=\"24\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-3M.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"33\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-artsana.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"98\" height=\"39\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-bimbo.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"29\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-bosh.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"50\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-chicco.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"30\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-cobra.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"40\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-coca-cola-european-partners.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"33\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-coca-cola.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"23\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-codere.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"47\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-coyotair.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"102\" height=\"47\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-AIE.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"25\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-dragados.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"63\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-elganso.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"26\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-empark.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"24\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-endesa.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"45\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-eurest.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"15\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-ferrero.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"35\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-fundacion-monte-madrid.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"59\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-gastonydaniela.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"29\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-gruopo-munreco.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"43\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-iberdrola.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"104\" height=\"36\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-imm.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"55\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-importaco.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"21\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-kinder.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"109\" height=\"37\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-lavinia.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"32\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-legrand.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"30\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-LG.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"21\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-loreal.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"25\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-mahou-sanmiguel.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"27\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-microsoft.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"64\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-neinver.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"15\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/05\/logo-paco-rabanne.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"54\" 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