{"id":12426,"date":"2021-08-31T12:13:52","date_gmt":"2021-08-31T10:13:52","guid":{"rendered":"https:\/\/www.genetsisgroup.com\/open-the-content\/"},"modified":"2022-11-10T12:40:22","modified_gmt":"2022-11-10T10:40:22","slug":"open-the-content","status":"publish","type":"post","link":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/","title":{"rendered":"Open the Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12426\" class=\"elementor elementor-12426 elementor-7653\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cecbc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6cecbc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53edc238\" data-id=\"53edc238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a283f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a283f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65b869b5\" data-id=\"65b869b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-118d17b8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"118d17b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Open the Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dbc5b elementor-widget elementor-widget-text-editor\" data-id=\"d6dbc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnd you&#8230; What are you talking about?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589d91f9 elementor-widget elementor-widget-post-info\" data-id=\"589d91f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b276ce elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>31\/08\/2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a13c259 timeRead elementor-widget elementor-widget-text-editor\" data-id=\"3a13c259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"wtr-time-wrap before-content\"><span class=\"wtr-time-number\">10<\/span> minutos<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d66d6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"230d66d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40cc766e section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40cc766e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fb2defd\" data-id=\"3fb2defd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a9dc4bf elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"2a9dc4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e7e14 elementor-widget elementor-widget-text-editor\" data-id=\"95e7e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTags\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50a47e5b\" data-id=\"50a47e5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df037fc tpHeaderCategory elementor-widget elementor-widget-post-info\" data-id=\"3df037fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-66411d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/category\/content\/\" class=\"elementor-post-info__terms-list-item\">Content<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be8719f tpHeaderTags elementor-widget elementor-widget-post-info\" data-id=\"6be8719f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-727f007 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/digital-business-cycle-management-en\/\" class=\"elementor-post-info__terms-list-item\">Digital Business Cycle Management<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe410eb section-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe410eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60f33ab elementor-hidden-tablet elementor-hidden-phone\" data-id=\"60f33ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b79df65\" data-id=\"b79df65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-437fcec elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"437fcec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee16c69 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"ee16c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38a57b2\" data-id=\"38a57b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd1cc4 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"7bd1cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grandes soluciones a grandes ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f17f29 elementor-widget elementor-widget-text-editor\" data-id=\"9f17f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are people who sell themselves very well but who, when you get to know them better, turn out to be insubstantial. By contrast, there are others with a special gift of attraction, who become leaders through their personality, speech and charisma. It is the same with companies and their communication: having nice packaging is of little use after the initial impact, if they have nothing interesting and useful to convey that would make them stand out from the rest and make them an example to follow.<\/p><p>Content is the soul of a good Inbound strategy (or attraction marketing), the Digital Marketing strategy currently most in vogue, as it is what makes the public proactively interested in one company over another and become its loyal advocate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae1db9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"2ae1db9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86058fb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"86058fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe2c58\" data-id=\"6fe2c58\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f39ff elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"c2f39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b243711 elementor-widget elementor-widget-heading\" data-id=\"b243711\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Words can be like X-rays if used properly: they pass through everything. You read them and they pierce you<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc4649 elementor-widget elementor-widget-text-editor\" data-id=\"afc4649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAldous Huxley<span class=\"rojo\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ce820 elementor-widget elementor-widget-text-editor\" data-id=\"18ce820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>British writer and philosopher<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78338f00 elementor-section-full_width elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"78338f00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2aeb64eb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"2aeb64eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42c56572\" data-id=\"42c56572\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f359bcd elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1f359bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c7db16 elementor-widget elementor-widget-heading\" data-id=\"57c7db16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La pregunta relevante no es simplemente qu\u00e9 haremos ma\u00f1ana, sino qu\u00e9 haremos HOY para prepararnos para ma\u00f1ana.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff93c1e elementor-widget elementor-widget-text-editor\" data-id=\"4ff93c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Peter F. Drucker<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdac83a elementor-widget elementor-widget-text-editor\" data-id=\"4fdac83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Padre del <em>Management<\/em> moderno<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5978cb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5978cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2fd5f90 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"2fd5f90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-437d155\" data-id=\"437d155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a283b5e elementor-widget elementor-widget-text-editor\" data-id=\"a283b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To paraphrase Huxley, you have to learn to &#8220;<em>write in a penetrating way<\/em>&#8220;. In other words, the content must be memorable for the user who consumes it. To do this, it is not only necessary to be very careful about the words we use and their background; we must also take care of multiple details such as the hierarchy of the information, the audience we will address, the channels we will use to communicate or the formats we will choose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0b421 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0b421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a999ea elementor-hidden-phone elementor-hidden-tablet\" data-id=\"5a999ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-805c414\" data-id=\"805c414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cac10c elementor-widget elementor-widget-heading\" data-id=\"7cac10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The strategy for better communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83d575 elementor-widget elementor-widget-text-editor\" data-id=\"d83d575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have to draw up a master plan combining two strategies which, although they sound the same (the devil is in the detail!), have their differences and are complementary:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-400d35f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400d35f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c04bbe3\" data-id=\"c04bbe3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35af0b5 elementor-widget elementor-widget-text-editor\" data-id=\"35af0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">A <strong>content marketing strategy<\/strong>, to generate quality content that builds customer loyalty and helps to achieve our objectives. How? Increasing the link between brands and audiences with added value propositions in order to increase conversions and sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5be763b\" data-id=\"5be763b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0f07d5 elementor-widget elementor-widget-text-editor\" data-id=\"c0f07d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">&#8211; A <strong>content strategy<\/strong>, or the plan with which we will define how to execute the previous actions, based on very specific issues such as the available budget, the objectives to be achieved&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03aa1e elementor-widget elementor-widget-text-editor\" data-id=\"c03aa1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><b>\u201c\u201d.<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a191763 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a191763\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75a0ee4 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"75a0ee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff3d445\" data-id=\"ff3d445\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cadfbc elementor-widget elementor-widget-text-editor\" data-id=\"9cadfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The aim is to attract, interest, add value and build user loyalty in order to ultimately (why deny it!) sell more. This is what\u2019s involved when we decide to do Content Marketing within an Inbound Marketing methodology, and there are many tools that allow us to implement it easily. We will tell you about them in detail soon, but the first thing is to get your ideas straight:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c1ba6 elementor-widget elementor-widget-heading\" data-id=\"75c1ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"<i>I have so much to tell you...\" <\/i>\" - Prioritise your messages and deliver them clearly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b998bde elementor-widget elementor-widget-text-editor\" data-id=\"b998bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Careful! It is not a matter of talking for the sake of talking, but of defining what to say, how, where and when to say it. The content strategy involves defining a niche market and creating quality content specifically targeted at your company&#8217;s buyer persona, carefully planning how you can reach them and how you want them to feel when they hear from you. All those things that you\u2019re so eager to communicate and that will help you achieve your business objectives &#8211; from increasing sales to improving your digital reputation &#8211; can be transmitted in a thousand different ways: in articles and blog posts, e-books, case studies, success stories, infographics, videos, animations, webinars, online and offline events, live broadcasts (streaming), etc. You just need to find your voice for every occasion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0fc0f elementor-widget elementor-widget-heading\" data-id=\"fd0fc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"<i>Speak up, I can't hear you<\/i>\" - Make your content heard on social networks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11539f4 elementor-widget elementor-widget-text-editor\" data-id=\"11539f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bring out this big voice from inside your company and make yourself heard. Having a fantastic website or blog is not enough if no-one knows about it: open up your communications to the world and get advice on how to make your content shine in other purely conversational channels. Yes, we are talking about social media, newsletters&#8230; Here everything is different, from the target to the way and the times at which the information is consumed, from the tone used to the formats that work best. \u201cHow to rely on SEO\/SEM strategies to get your communications the exposure they deserve\u201d and \u201chow to plan attractive pieces\u201d deserves a chapter of its own that you will soon be able to read in our blog \ud83d\ude0a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca8f42 elementor-widget elementor-widget-heading\" data-id=\"5ca8f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"<i>But... are you paying attention to me?<\/i>\" - Find out by measuring your communications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd36ad elementor-widget elementor-widget-text-editor\" data-id=\"7fd36ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are little battles that only interest those directly involved in them. In order to find out whether they appeal to everyone else, it is essential to be able to get the honest opinion of each target audience. This is achieved by constantly measuring our content strategy, which will enable us to analyse the success of our communications depending on the objectives we have for them: increase visits, conversions, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-264998f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264998f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5099f1b\" data-id=\"5099f1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7733fe0 elementor-widget elementor-widget-image\" data-id=\"7733fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"370\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_CTA.png\" class=\"attachment-full size-full wp-image-11161\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_CTA.png 567w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_CTA-300x196.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_CTA-500x326.png 500w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a03709f\" data-id=\"a03709f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407e1c0 elementor-widget elementor-widget-text-editor\" data-id=\"407e1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe will soon expand on these topics in our blog.\nWant to get a head start and explore them further?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049c51c elementor-widget elementor-widget-heading\" data-id=\"049c51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our content experts will advise you whenever you need it<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fce1f elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b9fce1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.genetsisgroup.com\/en\/digital-marketing-agency\/content\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET IN TOUCH!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c69c17 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c69c17\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5ae074 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"a5ae074\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b79c8ef\" data-id=\"b79c8ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dffd139 elementor-widget elementor-widget-heading\" data-id=\"dffd139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Information architecture - Working out the best way to display content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e46c0 elementor-widget elementor-widget-text-editor\" data-id=\"68e46c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you know what you want to say, it&#8217;s time to say it. But if we consider all our pieces of content to be our children, how can we prioritise one over another? Establish its place, create a clear web hierarchy that allows the user to logically find information. This improves the perception of our products and services. So, even if it&#8217;s difficult, let&#8217;s get on with it!<\/p><p>Working hand in hand with our UX\/UI experts, we specialise in proposing content structures that, based on previous studies and backed by more than 20 years of experience, create logical navigation structures and effective and attractive content. Our information architects, guided by usability, group information into coherent and easily consumable blocks, giving the right tone to each project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a5a67 elementor-widget elementor-widget-heading\" data-id=\"74a5a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On the web, it's all about hierarchy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ce2c3 elementor-widget elementor-widget-text-editor\" data-id=\"d3ce2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A well-structured website helps the user understand the content and also makes it easier for search engines such as Google to index the information of interest. Quality content should be displayed in a way that is intuitive to consume and allows browsing through the different sections, but there is no single way to do this.<\/p><p><strong>We can choose from several navigation structure models to create your sitemap:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2c59d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2c59d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ad81d7\" data-id=\"4ad81d7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2fe80 elementor-widget elementor-widget-image\" data-id=\"2a2fe80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"181\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-1024x181.png\" class=\"attachment-large size-large wp-image-11167\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-1024x181.png 1024w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-300x53.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-768x136.png 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-1536x272.png 1536w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-500x89.png 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-800x142.png 800w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent-1280x227.png 1280w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/05_TiposEstructurasJerarquias_OpenTheContent.png 1858w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-774e546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"774e546\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ac3b3a\" data-id=\"5ac3b3a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e03334 elementor-widget elementor-widget-text-editor\" data-id=\"8e03334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>linear or sequential model<\/strong> is used to guide a user from an initial point (usually the home page) to the final page we want them to see. It guides the user through a predefined itinerary and, although useful for step-by-step tutorials, etc., it is not recommended if it involves the user going through a large number of pages, as they tend to get tired.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d0a069\" data-id=\"9d0a069\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e3a02 elementor-widget elementor-widget-image\" data-id=\"84e3a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"400\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal.png\" class=\"attachment-large size-large wp-image-11163\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal.png 900w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal-300x133.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal-768x341.png 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal-500x222.png 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/01_OpenTheContent_JerarquiaLineal-800x356.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08b744d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08b744d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eddf965\" data-id=\"eddf965\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-001bc75 elementor-widget elementor-widget-image\" data-id=\"001bc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"562\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico.png\" class=\"attachment-large size-large wp-image-11164\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico.png 900w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico-300x187.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico-768x480.png 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico-500x312.png 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/02_OpenTheContent_ModeloJerarquico-800x500.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2c5248\" data-id=\"b2c5248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dabc1f elementor-widget elementor-widget-text-editor\" data-id=\"1dabc1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>hierarchical model<\/strong>, one of the most common in the online environment, both in websites and apps, is sometimes referred to as a &#8220;web tree&#8221; because of its similarity to a tree when displays the different levels of hierarchical content. It starts from a main page with generic content, from which sub-sections with more specific information are developed as subsequent sub-levels are created. It is very useful when looking at large volumes of information, and the user always knows where they are on the website and to which main section each piece of content corresponds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26b4a2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26b4a2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7d1ed8\" data-id=\"b7d1ed8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629ebfe elementor-widget elementor-widget-text-editor\" data-id=\"629ebfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>network model<\/strong> prioritises allowing the user free navigation through independent pages, with no apparent order, as &#8220;everything is interconnected&#8221;. This is the ideal structure when it comes to increasing the time spent on the website, as it allows you to move freely from one content to another, but it is also somewhat more chaotic as it is less intuitive to know which is the most relevant content, what subject it refers to, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f196844\" data-id=\"f196844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5918639 elementor-widget elementor-widget-image\" data-id=\"5918639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"562\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed.png\" class=\"attachment-large size-large wp-image-11166\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed.png 900w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed-300x187.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed-768x480.png 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed-500x312.png 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/03_OpenTheContent_ModeloEnRed-800x500.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ba9563 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba9563\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dace293\" data-id=\"dace293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc64983 elementor-widget elementor-widget-image\" data-id=\"dc64983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"562\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial.png\" class=\"attachment-large size-large wp-image-11165\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial.png 900w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial-300x187.png 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial-768x480.png 768w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial-500x312.png 500w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/04_OpenTheContent_ModeloRadial-800x500.png 800w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5df983\" data-id=\"e5df983\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24ca11e elementor-widget elementor-widget-text-editor\" data-id=\"24ca11e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although these are the most common models, which can also be used in combination (e.g. linear with hierarchy), there are some other models that may be suitable under certain circumstances. For example, the <strong>radial<\/strong> structure allows access to secondary pages always starting from the home page, limiting the number of clicks needed to view them but not allowing cross navigation between related secondary content without first returning to the home page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8d389 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8d389\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d79afb elementor-hidden-phone elementor-hidden-tablet\" data-id=\"3d79afb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d48591\" data-id=\"8d48591\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0683fda elementor-widget elementor-widget-text-editor\" data-id=\"0683fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the navigation structure to be implemented is clear, we also need to consider how the information is organised within each page. This is where the famous tags come into play H1, H2&#8230; These are the html headings with which we indicate the importance of each block of content with respect to the page on which it is located. Search engines use these tags to find out what our content is about and they are key to improving SEO positioning. If we were to define them in a way that\u2019s familiar, they would be the traditional headings, nourished with short-tail and long-tail keywords, with the H1 tag for the title of the content, H2 for subtitles, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09ae9d5 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09ae9d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83e72e8 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"83e72e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-826e9c1\" data-id=\"826e9c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b880a57 elementor-widget elementor-widget-heading\" data-id=\"b880a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From idea to realisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc40438 elementor-widget elementor-widget-text-editor\" data-id=\"fc40438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we are clear about the structure and what to consider when creating headings and developing well-structured content, it&#8217;s time to get creative!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b575ff elementor-widget elementor-widget-heading\" data-id=\"8b575ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Drafting the pieces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791971a elementor-widget elementor-widget-text-editor\" data-id=\"791971a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Moving forward after defining the objectives and creating a content plans<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd9c64 elementor-widget elementor-widget-text-editor\" data-id=\"2dd9c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have already seen the difference between having a content marketing strategy (to generate content which is of interest to our target audience) and actually executing a content strategy (to structure and measure the actions taken to engage our audience). We may have this route clear in our heads, but now we have to travel along it, giving the same attention to<i> writing<\/i> the required pieces as we have to <i>planning<\/i> them.<\/p><p>Boasting good semantics and syntax is a matter of (linguistic) &#8220;style&#8221;. It\u2019s important to take care of obvious things like spelling; build on a cultural background and consolidated experience; put creativity, enthusiasm (and hours!) into being persuasive, coherent and consistent; put passion and &#8220;<i>a little bit of copywriting, please<\/i>&#8221; into everything we do. And it is precisely this &#8220;style&#8221; that our team of professionals exude. They are capable of creating everything from corporate websites to newsletters, from social media pieces to e-commerce portals, always using the right tone, the right words and at the right time, amplifying the content identified by the client and creating new content aimed at achieving the objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd545ff elementor-widget elementor-widget-heading\" data-id=\"cd545ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd4293 elementor-widget elementor-widget-text-editor\" data-id=\"8fd4293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>That magical moment when content sees the light of day<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013d9a6 elementor-widget elementor-widget-text-editor\" data-id=\"013d9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After so much time spent planning, researching and co-creating hand-in-hand with other departments such as <a href=\"https:\/\/www.genetsisgroup.com\/en\/digital-marketing-agency\/technology\/\">Technology<\/a> and <a href=\"https:\/\/www.genetsisgroup.com\/en\/digital-marketing-agency\/design\/\">Design<\/a>, the time has come for users of the digital ecosystem to be able to access the different pieces. There are many ways to do this and our management team is skilled in using the most appropriate and reliable CMS (Content Management System such as WordPress or SiteCore) for each channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4569c9 elementor-widget elementor-widget-heading\" data-id=\"b4569c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimisation and monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dab34 elementor-widget elementor-widget-text-editor\" data-id=\"e1dab34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Improving on what has been said<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dde8c elementor-widget elementor-widget-text-editor\" data-id=\"e2dde8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is all this effort you\u2019ve put in working? How do you measure the success of your work? Is your audience finding the content you publish on your website? Is the content you publish useful to your audience? What tools and techniques should you use to get your site indexed and found by search engines when it matters most? Is the content of your website optimised for search engines (SEO)?<\/p><p>Don&#8217;t worry &#8211; and make sure you follow us &#8211; because all these topics will be covered in our next posts <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f609.svg\" alt=\"\ud83d\ude09\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b016207 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b016207\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc75f8a elementor-hidden-phone elementor-hidden-tablet\" data-id=\"cc75f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a86619a\" data-id=\"a86619a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0fce94 elementor-widget elementor-widget-text-editor\" data-id=\"c0fce94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Genetsis Group, we help you to always have something interesting to say, not only for the defined target but also to demonstrate the professionalism and experience of your company, making you a charismatic voice in the sector, with clearly identifiable values and excellent communication and attraction skills. To finish turning your business into this leader, have you considered a change of image? <em><a href=\"https:\/\/www.genetsisgroup.com\/en\/digital-marketing-agency\/design\/\">OPEN the Design<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7549427c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7549427c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692b0703\" data-id=\"692b0703\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b3d5624 ignore-toc elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b3d5624\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-488098bd elementor-hidden-phone\" data-id=\"488098bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42657db8\" data-id=\"42657db8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6665542f elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6665542f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar.png\" alt=\"Picture of Genetsis Group\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tGenetsis Group\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAbout 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43517396 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"43517396\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458a8a1b\" data-id=\"458a8a1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e045ec4 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e045ec4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29673949\" data-id=\"29673949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f71c8c elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3f71c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4bbdcc elementor-widget elementor-widget-heading\" data-id=\"7c4bbdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b4296a9\" data-id=\"3b4296a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-553f109e elementor-share-buttons--skin-flat elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"553f109e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44400f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44400f41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f6695e2\" data-id=\"5f6695e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3866f238 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3866f238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59421a3 elementor-widget elementor-widget-heading\" data-id=\"59421a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fd69e61\" data-id=\"5fd69e61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed74a6e elementor-widget elementor-widget-heading\" data-id=\"2ed74a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you want your business to be heard and have its own voice in the digital ecosystem?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b7a459 elementor-widget elementor-widget-heading\" data-id=\"55b7a459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We cover the full content cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271bd17a elementor-widget elementor-widget-heading\" data-id=\"271bd17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">From the very germ of an idea to its implementation, maintenance and evolution. If you want to carry out a content project with us, write to us!<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d85a0e2 elementor-widget elementor-widget-text-editor\" data-id=\"7d85a0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 9302167,\n\t\t\t\t\t\t\t\t\tformId: \"3d5b132f-e691-4965-a358-0add989a485c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776866940000-5386546521\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776866940000-5386546521\"><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content is what makes the public proactively interested in one company over another and become its advocate. Do you know how to communicate better?<\/p>\n","protected":false},"author":1,"featured_media":11162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[119],"tags":[112],"class_list":["post-12426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-digital-business-cycle-management-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Open the Content | Blog - Genetsis Group<\/title>\n<meta name=\"description\" content=\"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open the Content | Blog - Genetsis Group\" \/>\n<meta property=\"og:description\" content=\"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Genetsisgroup\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T10:13:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T10:40:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genetsis Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genetsis Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\"},\"author\":{\"name\":\"Genetsis Group\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\"},\"headline\":\"Open the Content\",\"datePublished\":\"2021-08-31T10:13:52+00:00\",\"dateModified\":\"2022-11-10T10:40:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\"},\"wordCount\":2031,\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png\",\"keywords\":[\"Digital Business Cycle Management\"],\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\",\"name\":\"Open the Content | Blog - Genetsis Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png\",\"datePublished\":\"2021-08-31T10:13:52+00:00\",\"dateModified\":\"2022-11-10T10:40:22+00:00\",\"description\":\"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png\",\"width\":500,\"height\":500,\"caption\":\"Blog: imagen del post \\\"Open The Content\\\" para el listado general del blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.genetsisgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Open the Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"name\":\"Genetsisgroup\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genetsisgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\",\"name\":\"Genetsisgroup\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"width\":824,\"height\":144,\"caption\":\"Genetsisgroup\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\",\"name\":\"Genetsis Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"caption\":\"Genetsis Group\"},\"description\":\"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\",\"sameAs\":[\"https:\/\/www.genetsisgroup.com\"],\"url\":\"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open the Content | Blog - Genetsis Group","description":"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/","og_locale":"en_US","og_type":"article","og_title":"Open the Content | Blog - Genetsis Group","og_description":"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate","og_url":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/","og_site_name":"Genetsisgroup","article_published_time":"2021-08-31T10:13:52+00:00","article_modified_time":"2022-11-10T10:40:22+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png","type":"image\/png"}],"author":"Genetsis Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Genetsis Group","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#article","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/"},"author":{"name":"Genetsis Group","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0"},"headline":"Open the Content","datePublished":"2021-08-31T10:13:52+00:00","dateModified":"2022-11-10T10:40:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/"},"wordCount":2031,"publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png","keywords":["Digital Business Cycle Management"],"articleSection":["Content"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/","url":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/","name":"Open the Content | Blog - Genetsis Group","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png","datePublished":"2021-08-31T10:13:52+00:00","dateModified":"2022-11-10T10:40:22+00:00","description":"Content, the soul of any company, makes the public proactively interested in one company over another and become an advocate","breadcrumb":{"@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genetsisgroup.com\/en\/open-the-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#primaryimage","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/08\/Blog_OpenTheContent_Listado.png","width":500,"height":500,"caption":"Blog: imagen del post \"Open The Content\" para el listado general del blog"},{"@type":"BreadcrumbList","@id":"https:\/\/www.genetsisgroup.com\/en\/open-the-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.genetsisgroup.com\/"},{"@type":"ListItem","position":2,"name":"Open the Content"}]},{"@type":"WebSite","@id":"https:\/\/www.genetsisgroup.com\/#website","url":"https:\/\/www.genetsisgroup.com\/","name":"Genetsisgroup","description":"","publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genetsisgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genetsisgroup.com\/#organization","name":"Genetsisgroup","url":"https:\/\/www.genetsisgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","width":824,"height":144,"caption":"Genetsisgroup"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0","name":"Genetsis Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","caption":"Genetsis Group"},"description":"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.","sameAs":["https:\/\/www.genetsisgroup.com"],"url":"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/comments?post=12426"}],"version-history":[{"count":0,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media\/11162"}],"wp:attachment":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media?parent=12426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/categories?post=12426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/tags?post=12426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}