{"id":12514,"date":"2021-09-23T18:16:03","date_gmt":"2021-09-23T16:16:03","guid":{"rendered":"https:\/\/www.genetsisgroup.com\/banca-digital-neobancos-referentes-en-ux-e-innovacion\/"},"modified":"2022-11-10T12:40:18","modified_gmt":"2022-11-10T10:40:18","slug":"neobanks-benchmarks-in-ux-and-innovation","status":"publish","type":"post","link":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/","title":{"rendered":"Neobanks, benchmarks in UX and innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12514\" class=\"elementor elementor-12514 elementor-7863\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cecbc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6cecbc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53edc238\" data-id=\"53edc238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a283f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a283f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65b869b5\" data-id=\"65b869b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-118d17b8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"118d17b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Neobanks, benchmarks in UX and innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dbc5b elementor-widget elementor-widget-text-editor\" data-id=\"d6dbc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fintech companies vs. traditional companies<b><span style=\"color: #ff0000;\">.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589d91f9 elementor-widget elementor-widget-post-info\" data-id=\"589d91f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b276ce elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23\/09\/2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a13c259 timeRead elementor-widget elementor-widget-text-editor\" data-id=\"3a13c259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"wtr-time-wrap before-content\"><span class=\"wtr-time-number\">4<\/span> minutos<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d66d6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"230d66d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40cc766e section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40cc766e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fb2defd\" data-id=\"3fb2defd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a9dc4bf elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"2a9dc4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06ae6e elementor-widget elementor-widget-heading\" data-id=\"a06ae6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tags<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50a47e5b\" data-id=\"50a47e5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df037fc tpHeaderCategory elementor-widget elementor-widget-post-info\" data-id=\"3df037fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-66411d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/category\/estrategia-en\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>, <a href=\"https:\/\/www.genetsisgroup.com\/en\/category\/technology\/\" class=\"elementor-post-info__terms-list-item\">Technology<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f290a1d section-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f290a1d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62f6b360 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"62f6b360\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4eb7b132\" data-id=\"4eb7b132\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-437fcec elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"437fcec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee16c69 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"ee16c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38a57b2\" data-id=\"38a57b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f17f29 elementor-widget elementor-widget-text-editor\" data-id=\"9f17f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seg\u00fan la Gestalt, <strong>\u201cel todo es m\u00e1s que la suma de las partes\u201d<\/strong>. Si aceptamos el mantra de la escuela alemana, estamos abocados a aceptar que la construcci\u00f3n est\u00e9tica contiene una gram\u00e1tica propia, unos elementos b\u00e1sicos que en su conjunci\u00f3n forman un todo con entidad propia, pero disoluble y flexible.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0b421 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0b421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a999ea elementor-hidden-phone elementor-hidden-tablet\" data-id=\"5a999ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-805c414\" data-id=\"805c414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d83d575 elementor-widget elementor-widget-text-editor\" data-id=\"d83d575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every so often, new business models emerge that rethink and revise the old models that suffer from problems typical of large structures.<strong> The finance and banking sectors are now undergoing this revolution<\/strong>. In the shadow of globalised culture and the current technological social revolution, new business models have emerged based on fintech technologies.<\/p><p>Companies like N26, Revolut or Atom are changing the paradigm of traditional banking towards a more personalised mobile banking which is adapted to the current culture and the real needs of users.<\/p><p>According to digital banking thinker and guru Chris Skinner, there are three major problems with traditional banking:<\/p><ul><li><em><strong>Legacy customer<\/strong><\/em>: some users&#8217; mental taxonomy of financial services is still anchored in traditional models. It is difficult to transform that user perception, especially with the current loss of trust in the banking system.<\/li><li><em><strong>Legacy technology<\/strong><\/em>: the technology on which large traditional banks are based is obsolete and prevents the implementation of agile and fast service flows.<\/li><li><em><strong>Legacy culture<\/strong><\/em>: is typical of large, traditional corporations with rigid and vast structures that prevent digital transformation from being implemented in an effective and unified way.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5a70b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5a70b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4823877\" data-id=\"4823877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e36d02a elementor-widget elementor-widget-image\" data-id=\"e36d02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"370\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._CTA.jpg\" class=\"attachment-full size-full wp-image-11178\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._CTA.jpg 567w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._CTA-300x196.jpg 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._CTA-500x326.jpg 500w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa5932a\" data-id=\"fa5932a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed01be2 elementor-widget elementor-widget-text-editor\" data-id=\"ed01be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Everything you really need from a bank should be in the palm of your hand<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405ec59 elementor-align-right elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"405ec59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/agencia-marketing-digital\/estrategia\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SABER M\u00c1S<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54e237 elementor-widget elementor-widget-heading\" data-id=\"c54e237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The neobanks revolution: the user at the centre of the service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60b2e6 elementor-widget elementor-widget-text-editor\" data-id=\"a60b2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we think about traditional banking and the way in which it has tried to digitalise its services, it has been nothing more than a shift from paper to silicon. This is a mistake that the neobanks have resolutely avoided. When launching their financial services, neobanks have been clear that the user experience, and services tailored to the real needs of users are the core of success.<\/p><p>In traditional banking, decisions about the products and services offered depended solely on the structural part of the business. However, in neobanks, the implementation of methodologies coming from User Experience Design and Service Design has put the <strong>user at the centre of the service<\/strong> and has given decision-making power to the <a href=\"https:\/\/www.genetsisgroup.com\/en\/digital-marketing-agency\/design\/\">UX Design<\/a>, departments which have therefore been able to offer highly adapted and agile services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4206fcc elementor-widget elementor-widget-heading\" data-id=\"4206fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialisation of the financial services catalogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e259650 elementor-widget elementor-widget-text-editor\" data-id=\"e259650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the advantages of these new business models is that they have not inherited traditional product and service portfolios, which are often huge and unstructured. They are starting from zero and, for this reason, they have been able to restrict their portfolios to what is really necessary, to the<strong> real needs that of users<\/strong> which been discovered during the process of research.<\/p><p>This specialisation has allowed the resources and efforts of design teams to be focused on just a few processes. The result is the creation of highly-tuned services and functionalities. <strong>The key to success is to offer little, but to offer it very, very well<\/strong>.<\/p><p>Neobanks are born from fintech technologies. They have not had to undergo that wretched digital transformation but are born 100% digital: their business model is born and developed backed by technology that brings an entire banking structure into the palm of your hand.<\/p><p>Traditional banking technologies have been implemented in an attempt to digitalise products and services in one way or another, but in the fintech sector the product is born of the technological possibilities currently available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0adcd elementor-widget elementor-widget-heading\" data-id=\"ca0adcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The evolution of traditional banking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3066136 elementor-widget elementor-widget-text-editor\" data-id=\"3066136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The neobanks have understood very well that their competition should not be viewed as coming from traditional banking, they have put their vision and focus on bigtech. Companies such as Amazon, Alibaba, Samsung and Apple are transforming the financial world, especially in payment systems. The future efforts of neobanks are focused on replicating the user experiences of these new players in the financial system.<\/p><p><strong>Why not bring banking closer to Amazon&#8217;s purchasing model, for example?<\/strong> They are trying to turn their business models into &#8216;<em>marketplaces<\/em>\u2018 offering not only proprietary financial products and services, but having the capacity to incorporate non-proprietary products and services into their portfolios (with all that this entails), to be able to offer highly specialised portfolios, 100 % based on <em>fintech<\/em> and with the ability to be very competitive thanks to savings across the entire Backoffice enabled by these new technologies.<\/p><p>These are some of the lessons we can learn from these new business models, fintech companies that have transformed into new 100% digital banks and that have come to revolutionise the way in which we users relate to banking structures. As we have already said,<strong> it would be valid to apply these lessons to many other business models<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a80b26a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5a80b26a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a97c321\" data-id=\"7a97c321\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f71dec1 ignore-toc elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f71dec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-781ee97b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"781ee97b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1aa0f99a\" data-id=\"1aa0f99a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe102d4 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"fe102d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar.png\" alt=\"Picture of Genetsis Group\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tGenetsis Group\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAbout 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145c505d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"145c505d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666eb1fa\" data-id=\"666eb1fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-761492d6 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"761492d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29ba9109\" data-id=\"29ba9109\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438d0949 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"438d0949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3d8c31 elementor-widget elementor-widget-heading\" data-id=\"1d3d8c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3dd3825d\" data-id=\"3dd3825d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38497bfc elementor-share-buttons--skin-flat elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"38497bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4adc6bc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4adc6bc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5698c96c\" data-id=\"5698c96c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f52f59d elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3f52f59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bc19c elementor-widget elementor-widget-heading\" data-id=\"99bc19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f3d7e09\" data-id=\"7f3d7e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1266127 elementor-widget elementor-widget-heading\" data-id=\"1266127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Are you interested in improving your digital business model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50234261 elementor-widget elementor-widget-heading\" data-id=\"50234261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Let's talk!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ed371 elementor-widget elementor-widget-text-editor\" data-id=\"86ed371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 9302167,\n\t\t\t\t\t\t\t\t\tformId: \"3d5b132f-e691-4965-a358-0add989a485c\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777377150000-6094241553\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777377150000-6094241553\"><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every so often, new business models emerge that rethink and revise the old models that suffer from problems typical of large structures. The finance and banking sectors are now undergoing this revolution.<\/p>\n","protected":false},"author":1,"featured_media":11180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[90,126],"tags":[],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-en","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group<\/title>\n<meta name=\"description\" content=\"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group\" \/>\n<meta property=\"og:description\" content=\"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Genetsisgroup\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-23T16:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T10:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"498\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genetsis Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genetsis Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\"},\"author\":{\"name\":\"Genetsis Group\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\"},\"headline\":\"Neobanks, benchmarks in UX and innovation\",\"datePublished\":\"2021-09-23T16:16:03+00:00\",\"dateModified\":\"2022-11-10T10:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg\",\"articleSection\":[\"Strategy\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\",\"name\":\"Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg\",\"datePublished\":\"2021-09-23T16:16:03+00:00\",\"dateModified\":\"2022-11-10T10:40:18+00:00\",\"description\":\"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg\",\"width\":498,\"height\":500,\"caption\":\"Blog: imagen para el listado del post \\\"Neobancos, referentes en innovaci\u00f3n y UX fintech\\\" mostrando un primer plano de una app m\u00f3vil bancaria\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.genetsisgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neobanks, benchmarks in UX and innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"name\":\"Genetsisgroup\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genetsisgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\",\"name\":\"Genetsisgroup\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"width\":824,\"height\":144,\"caption\":\"Genetsisgroup\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\",\"name\":\"Genetsis Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"caption\":\"Genetsis Group\"},\"description\":\"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\",\"sameAs\":[\"https:\/\/www.genetsisgroup.com\"],\"url\":\"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group","description":"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/","og_locale":"en_US","og_type":"article","og_title":"Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group","og_description":"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!","og_url":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/","og_site_name":"Genetsisgroup","article_published_time":"2021-09-23T16:16:03+00:00","article_modified_time":"2022-11-10T10:40:18+00:00","og_image":[{"width":498,"height":500,"url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg","type":"image\/jpeg"}],"author":"Genetsis Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Genetsis Group","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#article","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/"},"author":{"name":"Genetsis Group","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0"},"headline":"Neobanks, benchmarks in UX and innovation","datePublished":"2021-09-23T16:16:03+00:00","dateModified":"2022-11-10T10:40:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/"},"wordCount":840,"publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg","articleSection":["Strategy","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/","url":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/","name":"Neobanks, benchmarks in UX and innovation | Blog - Genetsis Group","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg","datePublished":"2021-09-23T16:16:03+00:00","dateModified":"2022-11-10T10:40:18+00:00","description":"What lessons can we learn from the new business models in the banking sector? We analyse Neobanks in our blog. Read what we have to say!","breadcrumb":{"@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#primaryimage","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/09\/neobancos._Listado-1.jpg","width":498,"height":500,"caption":"Blog: imagen para el listado del post \"Neobancos, referentes en innovaci\u00f3n y UX fintech\" mostrando un primer plano de una app m\u00f3vil bancaria"},{"@type":"BreadcrumbList","@id":"https:\/\/www.genetsisgroup.com\/en\/neobanks-benchmarks-in-ux-and-innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.genetsisgroup.com\/"},{"@type":"ListItem","position":2,"name":"Neobanks, benchmarks in UX and innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.genetsisgroup.com\/#website","url":"https:\/\/www.genetsisgroup.com\/","name":"Genetsisgroup","description":"","publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genetsisgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genetsisgroup.com\/#organization","name":"Genetsisgroup","url":"https:\/\/www.genetsisgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","width":824,"height":144,"caption":"Genetsisgroup"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0","name":"Genetsis Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","caption":"Genetsis Group"},"description":"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.","sameAs":["https:\/\/www.genetsisgroup.com"],"url":"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/comments?post=12514"}],"version-history":[{"count":0,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media\/11180"}],"wp:attachment":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media?parent=12514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/categories?post=12514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/tags?post=12514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}