{"id":12630,"date":"2021-11-12T15:19:16","date_gmt":"2021-11-12T13:19:16","guid":{"rendered":"https:\/\/www.genetsisgroup.com\/ser-digital-ya-no-marca-la-diferencia-entrevista-ipmark-alberto-zunzunegui\/"},"modified":"2022-11-10T12:40:13","modified_gmt":"2022-11-10T10:40:13","slug":"being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui","status":"publish","type":"post","link":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/","title":{"rendered":"Being &#8220;DIGITAL&#8221; doesn&#8217;t make the difference any more"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12630\" class=\"elementor elementor-12630 elementor-8420\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cecbc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6cecbc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53edc238\" data-id=\"53edc238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a283f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a283f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65b869b5\" data-id=\"65b869b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5eb692 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e5eb692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Being &#8220;DIGITAL&#8221; doesn&#8217;t make the difference any more<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dbc5b elementor-widget elementor-widget-text-editor\" data-id=\"d6dbc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interview with our CEO Alberto Zunzunegui at IPMARK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a13c259 timeRead elementor-widget elementor-widget-text-editor\" data-id=\"3a13c259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"wtr-time-wrap before-content\"><span class=\"wtr-time-number\">6<\/span> minutos<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d66d6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"230d66d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67dbbd8 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67dbbd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d30389\" data-id=\"9d30389\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3854a98 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3854a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b6218 elementor-widget elementor-widget-heading\" data-id=\"65b6218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tags<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e5b6a0\" data-id=\"5e5b6a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30870c1 tpHeaderCategory elementor-widget elementor-widget-post-info\" data-id=\"30870c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-66411d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/category\/estrategia-en\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef87a8 tpHeaderTags elementor-widget elementor-widget-post-info\" data-id=\"2ef87a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-727f007 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/alberto-zunzunegui-en\/\" class=\"elementor-post-info__terms-list-item\">Alberto Zunzunegui<\/a>, <a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/transformacion-digital-en\/\" class=\"elementor-post-info__terms-list-item\">Digital Transformation<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baf16cb section-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baf16cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c9651ee elementor-hidden-tablet elementor-hidden-phone\" data-id=\"c9651ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c681b56\" data-id=\"c681b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3915a271 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3915a271\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a10fa04 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3a10fa04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4854d155\" data-id=\"4854d155\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d75285 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"25d75285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479a443b elementor-widget elementor-widget-heading\" data-id=\"479a443b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">When we created Genetsis, the designation \"digital\" was a strong qualifier for agencies, consultancies and any other service provider. Digital was so new that it was considered a specialisation. Obviously, that hasn\u2019t been the case for some time...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2a8a29 elementor-widget elementor-widget-text-editor\" data-id=\"2b2a8a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">Alberto Zunzunegui<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c9c0f7 elementor-widget elementor-widget-text-editor\" data-id=\"68c9c0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">CEO of Genetsis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0b421 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0b421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a999ea elementor-hidden-phone elementor-hidden-tablet\" data-id=\"5a999ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-805c414\" data-id=\"805c414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60b2e6 elementor-widget elementor-widget-text-editor\" data-id=\"a60b2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few years ago, the IPMARK team interviewed our CEO<strong> Alberto Zunzunegui<\/strong> to talk about the digital world and our past, present and future.<\/p><p>And, despite the variability in this environment, many of the key points he outlined then about the <strong>digital ecosystem<\/strong> and our role in it are more relevant than ever. We invite you to learn more by reading the full interview below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e5a70b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5a70b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4823877\" data-id=\"4823877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e36d02a elementor-widget elementor-widget-image\" data-id=\"e36d02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"370\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_CTA.jpg\" class=\"attachment-full size-full wp-image-11211\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_CTA.jpg 567w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_CTA-300x196.jpg 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_CTA-500x326.jpg 500w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa5932a\" data-id=\"fa5932a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed01be2 elementor-widget elementor-widget-text-editor\" data-id=\"ed01be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s de 25 a\u00f1os dibujando estrategias,<br \/>tambi\u00e9n en el ecosistema digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405ec59 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"405ec59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.genetsisgroup.com\/agencia-marketing-digital\/estrategia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SABER M\u00c1S<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b808a78 elementor-widget elementor-widget-heading\" data-id=\"b808a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IPMARK interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e259650 elementor-widget elementor-widget-text-editor\" data-id=\"e259650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>25 years creating and managing companies related to marketing and technology. From his beginnings in the world of advertising, first outdoor and then in-store, to his various adventures in the digital world, a sector in which he started more than 20 years ago. <strong>Alberto Zunzunegui<\/strong>, however, does not like to be called an entrepreneur (despite the fact that all his companies are still active and &#8220;enjoying reasonable health&#8221;). He says he needs to channel his restlessness and be able to bring value to his clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb4750 elementor-widget elementor-widget-heading\" data-id=\"fcb4750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Last year, Genetsis celebrated its 20th anniversary. How has the digital world evolved during this time and how has this evolution affected you?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5257b elementor-widget elementor-widget-text-editor\" data-id=\"6e5257b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It has evolved so much that it no longer makes sense to talk about the digital world but about the world, pure and simple. When we created Genetsis, the designation &#8220;digital&#8221; was a strong qualifier for agencies, consultancies and any other service provider. Digital was so new that it was considered a specialisation. Obviously, that hasn\u2019t been the case for some time.<\/p><p>This has forced most of the companies that have been in this business for years to make decisions about which part of their offering was the most differential, in order to strengthen it, and which part it made sense to do without.<\/p><p>And this was also the case for us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc79aa elementor-widget elementor-widget-heading\" data-id=\"7fc79aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Can you explain what you abandoned and what you have strengthened?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323deab elementor-widget elementor-widget-text-editor\" data-id=\"323deab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Well, to give you some examples, we no longer provide media-related services (in the late 1990s we were doing display and digital media planning), we have &#8220;optimised&#8221; our creative resources (from 2000 to 2005 we were doing a lot of tactical action and digital campaign work that we no longer do) and, from a technology point of view, we have &#8220;focused the shot&#8221; (mobilising our development capacity and boosting our data marketing area).<\/p><p>When you look back, you realise how different the environment in which we work now is. If we had not evolved, we would no longer exist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98242d8 elementor-widget elementor-widget-heading\" data-id=\"98242d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">And how do you see the near future of the sector?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f4dae elementor-widget elementor-widget-text-editor\" data-id=\"08f4dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First of all, we should ask ourselves which sector we are talking about. Without wishing to be politically incorrect, I find it increasingly difficult to explain what a digital agency is (I don&#8217;t think I&#8217;ve ever been able to explain it well).<\/p><p>If we are talking about marketing and communication service providers with an up-to-date and competitive offer, I believe that we are living through a moment of convergence of positioning, of constant emergence of new high-added-value players and of revolution in the structures of the buyers of our services.<\/p><p>All good fun. And furthermore, in my opinion, this is not cyclical. The rules have changed forever. Just a few years ago, for many of these marketing and communication service providers, Google was an \u201cenabler\u201d and Salesforce was \u201csoftware\u201d, to give just two examples. Today, it turns out that they have taken over a large part of the business and many businesses have not yet realised it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ac91d elementor-widget elementor-widget-heading\" data-id=\"88ac91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">You\u2019ve talked about a revolution in the structures of the buyers of marketing services (the big brands). Can you be more specific?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02457a4 elementor-widget elementor-widget-text-editor\" data-id=\"02457a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I\u2019ll try. What a few years ago were seen as emerging positions that were yet to prove their revenue-generating capacity are today displacing, stealing share and, in some cases, driving many medium and large companies &#8211; which, by the way, invest a lot of money in marketing and advertising &#8211; out of business. And the people in charge of these medium\/large companies, who may have been late in seeing it coming but are not stupid, know that they have to react now.<\/p><p>That is the revolution I am talking about. To give three examples: being omnichannel, having one&#8217;s own intelligent and open platform, and integrating the commercial strategy with the marketing strategy. This is no longer aspirational &#8211; it is urgent. And to achieve this, major brands will make the necessary changes (to their internal and external structures).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0a6c8 elementor-widget elementor-widget-heading\" data-id=\"fd0a6c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you think Genetsis is ready for this scenario?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92fbb9f elementor-widget elementor-widget-text-editor\" data-id=\"92fbb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have worked hard to be. In recent years, as I mentioned earlier, we have been committed to renewing our capabilities and seeking new challenges. The latter is not easy and often means saying \u201cno\u201d to a certain type of business.<\/p><p>We have strengthened our capabilities in strategy, integration and execution. We have aligned around our data marketing area so that it is not an isolated discipline within the company but permeates all our professional roles. And the truth is that we are happy. We are leading projects that have become benchmarks in sectors such as retail and distribution, which makes us look forward to the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61794a elementor-widget elementor-widget-heading\" data-id=\"d61794a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">There comes a time for a company like Genetsis when, in order to continue growing, it is interesting to consider partnerships or acquisitions. Do you consider this possibility?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38792a elementor-widget elementor-widget-text-editor\" data-id=\"d38792a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have always believed in organic growth as long as we have the possibility to do so. And I am convinced that we still have a lot of scope for growth.<\/p><p>In any case, we have not stood still in this respect in recent years. Last year, we created a new company, <strong>Genetsis Solutions<\/strong>, with which we intend to market our own cloud solutions and through which we have just launched <strong>DRUID<\/strong>, a multiplatform digital identity manager.<\/p><p>And we are taking our first steps into the Latin American market with our recently opened office in Mexico.<\/p><p>In addition, 4 years ago I participated, together with Hugo Giralt and Sid Vanchinathan, in the founding of <strong>Propelland<\/strong>, a strategic design studio based in San Francisco that has already opened offices in Madrid and Mexico City, which reinforces the strategic capabilities of <strong>Genetsis<\/strong>, with which it collaborates closely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a88d96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a88d96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-730f68e\" data-id=\"730f68e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79926f7 elementor-widget elementor-widget-text-editor\" data-id=\"79926f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can see the original interview, in Spanish, in PDF format<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bc7b36\" data-id=\"9bc7b36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a01fe6 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1a01fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/11\/Entrevista_ipmark_alberto_zunzunegui.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD IT HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9af7d30 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"9af7d30\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4474199\" data-id=\"4474199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8ab8c2 ignore-toc elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8ab8c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d20d04b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"d20d04b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35cf665\" data-id=\"35cf665\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bee4af elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"9bee4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar.png\" alt=\"Picture of Genetsis Group\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tGenetsis Group\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tAbout 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-868ef60 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"868ef60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3710af\" data-id=\"d3710af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67fdd86 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67fdd86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f1921b\" data-id=\"6f1921b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dfcd00 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"0dfcd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6982d2 elementor-widget elementor-widget-heading\" data-id=\"f6982d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0aa6e1\" data-id=\"f0aa6e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0888081 elementor-share-buttons--skin-flat elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"0888081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4adc6bc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4adc6bc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5698c96c\" data-id=\"5698c96c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f52f59d elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3f52f59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bc19c elementor-widget elementor-widget-heading\" data-id=\"99bc19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f3d7e09\" data-id=\"7f3d7e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1266127 elementor-widget elementor-widget-heading\" data-id=\"1266127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Do you want to know more about our vision of the digital ecosystem?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50234261 elementor-widget elementor-widget-heading\" data-id=\"50234261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Get in touch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ed371 elementor-widget elementor-widget-text-editor\" data-id=\"86ed371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 9302167,\n\t\t\t\t\t\t\t\t\tformId: \"ef5b61e1-4ac0-417c-ad2b-085d0d8bab5a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776866875000-3559808353\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776866875000-3559808353\"><\/div><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. Obviously, that hasn\u2019t been the case for some time. Read what we have to say!<\/p>\n","protected":false},"author":1,"featured_media":11212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[90],"tags":[107,92],"class_list":["post-12630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-en","tag-alberto-zunzunegui-en","tag-transformacion-digital-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Being &quot;DIGITAL&quot; doesn&#039;t make the difference any more | Blog - Genetsis Group<\/title>\n<meta name=\"description\" content=\"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Being &quot;DIGITAL&quot; doesn&#039;t make the difference any more | Blog - Genetsis Group\" \/>\n<meta property=\"og:description\" content=\"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\" \/>\n<meta property=\"og:site_name\" content=\"Genetsisgroup\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T13:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T10:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"498\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genetsis Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genetsis Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\"},\"author\":{\"name\":\"Genetsis Group\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\"},\"headline\":\"Being &#8220;DIGITAL&#8221; doesn&#8217;t make the difference any more\",\"datePublished\":\"2021-11-12T13:19:16+00:00\",\"dateModified\":\"2022-11-10T10:40:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\"},\"wordCount\":1145,\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg\",\"keywords\":[\"Alberto Zunzunegui\",\"Digital Transformation\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\",\"name\":\"Being \\\"DIGITAL\\\" doesn't make the difference any more | Blog - Genetsis Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg\",\"datePublished\":\"2021-11-12T13:19:16+00:00\",\"dateModified\":\"2022-11-10T10:40:13+00:00\",\"description\":\"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg\",\"width\":498,\"height\":500,\"caption\":\"Blog: imagen para el listado del post \\\"Ser Digital ya no marca la diferencia\\\" mostrando la fotograf\u00eda de Alberto Zunzunegui, CEO de Genetsis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.genetsisgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Being \u00abDIGITAL\u00bb doesn&#8217;t make the difference any more\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#website\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"name\":\"Genetsisgroup\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genetsisgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#organization\",\"name\":\"Genetsisgroup\",\"url\":\"https:\/\/www.genetsisgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png\",\"width\":824,\"height\":144,\"caption\":\"Genetsisgroup\"},\"image\":{\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0\",\"name\":\"Genetsis Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"contentUrl\":\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png\",\"caption\":\"Genetsis Group\"},\"description\":\"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.\",\"sameAs\":[\"https:\/\/www.genetsisgroup.com\"],\"url\":\"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Being \"DIGITAL\" doesn't make the difference any more | Blog - Genetsis Group","description":"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/","og_locale":"en_US","og_type":"article","og_title":"Being \"DIGITAL\" doesn't make the difference any more | Blog - Genetsis Group","og_description":"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.","og_url":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/","og_site_name":"Genetsisgroup","article_published_time":"2021-11-12T13:19:16+00:00","article_modified_time":"2022-11-10T10:40:13+00:00","og_image":[{"width":498,"height":500,"url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg","type":"image\/jpeg"}],"author":"Genetsis Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Genetsis Group","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#article","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/"},"author":{"name":"Genetsis Group","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0"},"headline":"Being &#8220;DIGITAL&#8221; doesn&#8217;t make the difference any more","datePublished":"2021-11-12T13:19:16+00:00","dateModified":"2022-11-10T10:40:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/"},"wordCount":1145,"publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg","keywords":["Alberto Zunzunegui","Digital Transformation"],"articleSection":["Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/","url":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/","name":"Being \"DIGITAL\" doesn't make the difference any more | Blog - Genetsis Group","isPartOf":{"@id":"https:\/\/www.genetsisgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage"},"thumbnailUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg","datePublished":"2021-11-12T13:19:16+00:00","dateModified":"2022-11-10T10:40:13+00:00","description":"When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. That hasn\u2019t been the case for some time.","breadcrumb":{"@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#primaryimage","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/06\/SerDigitalNoMarcaDiferencia_EntrevistaAlbertoZunzunegui_Ipmark_Listado.jpg","width":498,"height":500,"caption":"Blog: imagen para el listado del post \"Ser Digital ya no marca la diferencia\" mostrando la fotograf\u00eda de Alberto Zunzunegui, CEO de Genetsis"},{"@type":"BreadcrumbList","@id":"https:\/\/www.genetsisgroup.com\/en\/being-digital-doesnt-make-the-difference-any-more-ipmark-alberto-zunzunegui\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.genetsisgroup.com\/"},{"@type":"ListItem","position":2,"name":"Being \u00abDIGITAL\u00bb doesn&#8217;t make the difference any more"}]},{"@type":"WebSite","@id":"https:\/\/www.genetsisgroup.com\/#website","url":"https:\/\/www.genetsisgroup.com\/","name":"Genetsisgroup","description":"","publisher":{"@id":"https:\/\/www.genetsisgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genetsisgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genetsisgroup.com\/#organization","name":"Genetsisgroup","url":"https:\/\/www.genetsisgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/genetsis-group-logo.png","width":824,"height":144,"caption":"Genetsisgroup"},"image":{"@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/c7643eeb434bc089d98bafa71ac987c0","name":"Genetsis Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genetsisgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","contentUrl":"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2021\/07\/GENETSIS_Avatar-96x96.png","caption":"Genetsis Group"},"description":"About 30 years empowering clients in the digital ecosystem, dedicated to creating digital marketing strategies, IT services and e-commerce.","sameAs":["https:\/\/www.genetsisgroup.com"],"url":"https:\/\/www.genetsisgroup.com\/en\/author\/adminblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/comments?post=12630"}],"version-history":[{"count":0,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/posts\/12630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media\/11212"}],"wp:attachment":[{"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/media?parent=12630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/categories?post=12630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genetsisgroup.com\/en\/wp-json\/wp\/v2\/tags?post=12630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}