{"id":13380,"date":"2022-06-03T09:47:53","date_gmt":"2022-06-03T07:47:53","guid":{"rendered":"https:\/\/www.genetsisgroup.com\/que-tiene-que-ver-la-lectura-bionica-con-la-digitalizacion-del-gran-consumo\/"},"modified":"2022-11-10T12:39:58","modified_gmt":"2022-11-10T10:39:58","slug":"what-does-bionic-reading-have-to-do-with-the-digitization-of-mass-consumption","status":"publish","type":"post","link":"https:\/\/www.genetsisgroup.com\/en\/what-does-bionic-reading-have-to-do-with-the-digitization-of-mass-consumption\/","title":{"rendered":"What does bionic reading have to do with the digitization of mass consumption?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13380\" class=\"elementor elementor-13380 elementor-12121\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cecbc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6cecbc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53edc238\" data-id=\"53edc238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a283f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a283f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65b869b5\" data-id=\"65b869b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5eb692 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e5eb692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What does bionic reading have to do with the digitization of mass consumption?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dbc5b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d6dbc5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEverything goes through accelerating processes seeking to improve their understanding and execution.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c323a elementor-widget elementor-widget-text-editor\" data-id=\"d5c323a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #e1251b;\"> Paloma Vel\u00e1zquez<\/span>, <em>Business Growth Manager<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a13c259 timeRead elementor-widget elementor-widget-text-editor\" data-id=\"3a13c259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"wtr-time-wrap before-content\"><span class=\"wtr-time-number\">3<\/span> minutos<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d66d6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"230d66d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67dbbd8 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67dbbd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d30389\" data-id=\"9d30389\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3854a98 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"3854a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b6218 elementor-widget elementor-widget-heading\" data-id=\"65b6218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tags<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e5b6a0\" data-id=\"5e5b6a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30870c1 tpHeaderCategory elementor-widget elementor-widget-post-info\" data-id=\"30870c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-66411d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/category\/estrategia-en\/\" class=\"elementor-post-info__terms-list-item\">Strategy<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef87a8 tpHeaderTags elementor-widget elementor-widget-post-info\" data-id=\"2ef87a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-727f007 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/lectura-bionica-en\/\" class=\"elementor-post-info__terms-list-item\">bionic reading<\/a>, <a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/gran-consumo-en\/\" class=\"elementor-post-info__terms-list-item\">Consumer sector<\/a>, <a href=\"https:\/\/www.genetsisgroup.com\/en\/tag\/transformacion-digital-en\/\" class=\"elementor-post-info__terms-list-item\">Digital Transformation<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-baf16cb section-toc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baf16cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c9651ee elementor-hidden-tablet elementor-hidden-phone\" data-id=\"c9651ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c681b56\" data-id=\"c681b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3915a271 elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3915a271\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a10fa04 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3a10fa04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4854d155\" data-id=\"4854d155\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d75285 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-spacer\" data-id=\"25d75285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479a443b elementor-widget elementor-widget-heading\" data-id=\"479a443b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El riesgo no es una actitud. Es el contexto<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2a8a29 elementor-widget elementor-widget-text-editor\" data-id=\"2b2a8a29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">Alberto Barreiro<span class=\"rojo\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c9c0f7 elementor-widget elementor-widget-text-editor\" data-id=\"68c9c0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">Dise\u00f1ador estrat\u00e9gico experto en transformaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d0b421 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d0b421\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a999ea elementor-hidden-phone elementor-hidden-tablet\" data-id=\"5a999ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-805c414\" data-id=\"805c414\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1be48 elementor-widget elementor-widget-heading\" data-id=\"6e1be48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is \"bionic reading\" and what does it have to do with the Genetsis methodology?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60b2e6 elementor-widget elementor-widget-text-editor\" data-id=\"a60b2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Th<\/strong>is <strong>we<\/strong>ek <strong>I w<\/strong>as <strong>read<\/strong>ing <strong>ab<\/strong>out <strong>t<\/strong>he <strong>virali<\/strong>zation <strong>o<\/strong>f <a href=\"https:\/\/bionic-reading.com\/\" target=\"_blank\" rel=\"noopener\"><strong>bio<\/strong>nic <strong>readi<\/strong>ng<\/a>, <strong>a met<\/strong>hod <strong>th<\/strong>at <strong>highl<\/strong>ights <strong>t<\/strong>he <strong>fir<\/strong>st <strong>lett<\/strong>ers <strong>o<\/strong>f<strong> ea<\/strong>ch <strong>wo<\/strong>rd, <strong>somet<\/strong>hing <strong>th<\/strong>at <strong>i<\/strong>s <strong>sa<\/strong>id <strong>t<\/strong>o<strong> impr<\/strong>ove <strong>read<\/strong>ing <strong>spe<\/strong>ed.<\/p><p><strong>T<\/strong>he <strong>conc<\/strong>ept <strong>i<\/strong>s<strong> ba<\/strong>sed <strong>o<\/strong>n <strong>t<\/strong>he f<strong>a<\/strong>ct <strong>th<\/strong>at,<strong> b<\/strong>y <strong>guid<\/strong>ing <strong>o<\/strong>ur <strong>ey<\/strong>es <strong>on<\/strong>ly <strong>t<\/strong>o<strong> t<\/strong>he <strong>highli<\/strong>ghted<strong> lett<\/strong>ers <strong>o<\/strong>f <strong>ea<\/strong>ch <strong>wo<\/strong>rd, <strong>o<\/strong>ur <strong>bra<\/strong>in <strong>compl<\/strong>etes <strong>t<\/strong>he<strong> re<\/strong>st, <strong>caus<\/strong>ing <strong>o<\/strong>ur<strong> read<\/strong>ing <strong>spe<\/strong>ed <strong>t<\/strong>o<strong> incr<\/strong>ease.<\/p><p><strong>I<\/strong> <strong>a<\/strong>m <strong>eas<\/strong>ily <strong>distr<\/strong>acted <strong>a<\/strong>nd <strong>somet<\/strong>imes<strong> fi<\/strong>nd <strong>i<\/strong>t <strong>ha<\/strong>rd <strong>t<\/strong>o <strong>ret<\/strong>ain <strong>lar<\/strong>ge <strong>amou<\/strong>nts <strong>o<\/strong>f <strong>inform<\/strong>ation. <strong>I a<\/strong>m one <strong>o<\/strong>f<strong> tho<\/strong>s<strong>e w<\/strong>ho, <strong>depen<\/strong>ding <strong>o<\/strong>n <strong>wh<\/strong>at, <strong>ha<\/strong>ve <strong>t<\/strong>o <strong>re<\/strong>ad <strong>thi<\/strong>ngs <strong>a<\/strong> <strong>cou<\/strong>ple <strong>o<\/strong>f <strong>tim<\/strong>es\u2026<strong> I tri<\/strong>ed <strong>th<\/strong>is <strong>w<\/strong>ay <strong>o<\/strong>f <strong>read<\/strong>ing <strong>i<\/strong>n <strong>seve<\/strong>ral <strong>tex<\/strong>ts <strong>a<\/strong>nd <strong>t<\/strong>he <strong>res<\/strong>ult <strong>surpri<\/strong>sed <strong>m<\/strong>e (<a href=\"#\"><strong>s<\/strong>o <strong>mu<\/strong>ch <strong>s<\/strong>o<strong> th<\/strong>at <strong>I deci<\/strong>ded <strong>t<\/strong>o a<strong>ppr<\/strong>ove <strong>i<\/strong>t<strong> i<\/strong>n <strong>th<\/strong>is <strong>arti<\/strong>cle<\/a> \ud83d\ude04). <strong>I thi<\/strong>nk <strong>i<\/strong>t <strong>c<\/strong>an <strong>b<\/strong>e <strong>a go<\/strong>od <strong>stra<\/strong>tegy <strong>t<\/strong>o <strong>impr<\/strong>ove <strong>th<\/strong>is <strong>poi<\/strong>nt <strong>o<\/strong>f <strong>pa<\/strong>in <strong>th<\/strong>at<strong> I ha<\/strong>ve.<\/p><p><strong>A<\/strong>nd <strong>I ca<\/strong>me<strong> acr<\/strong>oss <strong>t<\/strong>he <strong>conc<\/strong>ept <strong>o<\/strong>f <strong>digiti<\/strong>zation <strong>beca<\/strong>use <strong>I&#8217;<\/strong>ve <strong>se<\/strong>en <strong>th<\/strong>at <strong>someti<\/strong>mes<strong> y<\/strong>ou<strong> c<\/strong>an <strong>ma<\/strong>ke <strong>bal<\/strong>ls <strong>i<\/strong>f <strong>i<\/strong>t<strong>&#8216;<\/strong>s <strong>n<\/strong>ot <strong>we<\/strong>ll <strong>struc<\/strong>tured.<strong> Star<\/strong>ting <strong>wi<\/strong>th <strong>t<\/strong>he <strong>ve<\/strong>ry<strong> w<\/strong>ay <strong>i<\/strong>n <strong>whi<\/strong>ch <strong>i<\/strong>t <strong>i<\/strong>s <strong>expla<\/strong>ined (<strong>o<\/strong>r <strong>expla<\/strong>ined).<strong> I<\/strong>n <strong>add<\/strong>ition, <strong>t<\/strong>he <strong>compl<\/strong>exity<strong> o<\/strong>f <strong>mak<\/strong>ing<strong> i<\/strong>t <strong>tang<\/strong>ible, <strong>digiti<\/strong>zation <strong>incre<\/strong>ases <strong>t<\/strong>he <strong>dwa<\/strong>rf<strong> o<\/strong>f<strong> t<\/strong>he <strong>urge<\/strong>ncy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3616157 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3616157\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb41829\" data-id=\"eb41829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0fee07 elementor-widget elementor-widget-image\" data-id=\"e0fee07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/06\/POST_LecturaBionica_CTA_Opt.jpg\" class=\"attachment-full size-full wp-image-12196\" alt=\"\" srcset=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/06\/POST_LecturaBionica_CTA_Opt.jpg 640w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/06\/POST_LecturaBionica_CTA_Opt-300x200.jpg 300w, https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/06\/POST_LecturaBionica_CTA_Opt-500x334.jpg 500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a08568\" data-id=\"4a08568\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e225b elementor-widget elementor-widget-text-editor\" data-id=\"70e225b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I<\/strong>f<strong> somet<\/strong>hing <strong>sta<\/strong>nds <strong>o<\/strong>ut <strong>fr<\/strong>om <strong>wh<\/strong>at <strong>t<\/strong>he <strong>pand<\/strong>emic <strong>h<\/strong>as <strong>le<\/strong>ft <strong>i<\/strong>n <strong>t<\/strong>he <strong>gene<\/strong>ral <strong>mar<\/strong>ket <strong>a<\/strong>nd <strong>i<\/strong>n <strong>t<\/strong>he <strong>wo<\/strong>rk <strong>proce<\/strong>sses <strong>th<\/strong>at <strong>w<\/strong>e <strong>appr<\/strong>oach<strong> fr<\/strong>om <strong>Gene<\/strong>tsis <strong>i<\/strong>n <strong>parti<\/strong>cular, <strong>i<\/strong>t<strong> i<\/strong>s<strong> th<\/strong>at <strong>tim<\/strong>es <strong>a<\/strong>re <strong>short<\/strong>ening.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c160a31 elementor-widget elementor-widget-text-editor\" data-id=\"c160a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><b>Ti<\/b>me <b>t<\/b>o<b> anal<\/b>yze, <b>ti<\/b>me <b>t<\/b>o<b> def<\/b>ine<b> a<\/b>nd<b> ti<\/b>me<b> t<\/b>o<b> exec<\/b>ute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6808346 section-header elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6808346\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-289b586 elementor-hidden-phone elementor-hidden-tablet\" data-id=\"289b586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3416d8e\" data-id=\"3416d8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc3a6e elementor-widget elementor-widget-text-editor\" data-id=\"6fc3a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>W<\/strong>e (<strong>o<\/strong>ur <strong>clie<\/strong>nts <strong>a<\/strong>nd <strong>ourse<\/strong>lves) <strong>a<\/strong>re <strong>increa<\/strong>singly <strong>i<\/strong>n <strong>a hur<\/strong>ry <strong>t<\/strong>o <strong>iden<\/strong>tify <strong>t<\/strong>he <strong>pa<\/strong>in <strong>poi<\/strong>nts <strong>th<\/strong>ey<strong> ha<\/strong>ve, <strong>t<\/strong>he <strong>chall<\/strong>enges <strong>th<\/strong>ey <strong>fa<\/strong>ce; <strong>mo<\/strong>re <strong>has<\/strong>te <strong>t<\/strong>o <strong>def<\/strong>ine <strong>t<\/strong>he <strong>ide<\/strong>al <strong>exper<\/strong>ience <strong>f<\/strong>or <strong>i<\/strong>ts <strong>targ<\/strong>ets <strong>a<\/strong>nd <strong>t<\/strong>o <strong>m<\/strong>ap <strong>th<\/strong>e <strong>busi<\/strong>ness, <strong>technol<\/strong>ogical <strong>a<\/strong>nd <strong>operat<\/strong>ional <strong>requir<\/strong>ements; <strong>a<\/strong>nd<strong> ev<\/strong>en <strong>mo<\/strong>re <strong>hur<\/strong>ry <strong>t<\/strong>o <strong>sta<\/strong>rt <strong>plan<\/strong>ting <strong>t<\/strong>he<strong> neces<\/strong>sary <strong>too<\/strong>ls <strong>a<\/strong>nd <strong>proce<\/strong>sses, <strong>a<\/strong>s <strong>we<\/strong>ll <strong>a<\/strong>s <strong>t<\/strong>o <strong>exec<\/strong>ute <strong>a<\/strong>s <strong>so<\/strong>on <strong>a<\/strong>s<strong> poss<\/strong>ible.<\/p><p><strong>The<\/strong>re <strong>i<\/strong>s <strong>a hur<\/strong>ry, <strong>n<\/strong>o <strong>dou<\/strong>bt.<\/p><p><strong>Adde<\/strong>d <strong>t<\/strong>o<strong> th<\/strong>is <strong>ne<\/strong>ed<strong> t<\/strong>o <strong>sa<\/strong>ve<strong> ti<\/strong>me<strong> i<\/strong>s <strong>t<\/strong>he <strong>ne<\/strong>ed <strong>t<\/strong>o <strong>lea<\/strong>rn <strong>fas<\/strong>ter, <strong>impr<\/strong>ove <strong>strat<\/strong>egic <strong>a<\/strong>nd <strong>operat<\/strong>ional <strong>sk<\/strong>ills, <strong>a<\/strong>nd <strong>avo<\/strong>id <strong>distra<\/strong>ctions.<strong> F<\/strong>or <strong>th<\/strong>is, <strong>i<\/strong>t <strong>i<\/strong>s <strong>mo<\/strong>re <strong>neces<\/strong>sary <strong>th<\/strong>an <strong>eve<\/strong>r <strong>t<\/strong>o <strong>app<\/strong>ly <strong>a rigo<\/strong>rous <strong>a<\/strong>nd <strong>effec<\/strong>tive <strong>method<\/strong>ology <strong>th<\/strong>at <strong>wi<\/strong>ll <strong>ta<\/strong>ke <strong>u<\/strong>s <strong>fas<\/strong>ter <strong>a<\/strong>nd <strong>bet<\/strong>ter <strong>t<\/strong>o <strong>t<\/strong>he <strong>knowl<\/strong>edge <strong>th<\/strong>at<strong> w<\/strong>e <strong>ne<\/strong>ed <strong>t<\/strong>o <strong>app<\/strong>ly.<\/p><p><strong>Ti<\/strong>me,<strong> ski<\/strong>ll, <strong>lear<\/strong>ning\u2026 <strong>T<\/strong>he <strong>sa<\/strong>me <strong>ke<\/strong>ys<strong> t<\/strong>o <strong>bio<\/strong>nic <strong>writ<\/strong>ing <strong>wi<\/strong>th <strong>whi<\/strong>ch <strong>I<\/strong> <strong>t<\/strong>ry <strong>t<\/strong>o <strong>g<\/strong>et <strong>y<\/strong>ou to <strong>under<\/strong>stand <strong>t<\/strong>he <strong>ma<\/strong>in <strong>digiti<\/strong>zation <strong>method<\/strong>ology <strong>th<\/strong>at <strong>y<\/strong>ou <strong>sho<\/strong>uld<strong> app<\/strong>ly, <strong>espec<\/strong>ially <strong>i<\/strong>f <strong>y<\/strong>ou <strong>a<\/strong>re <strong>i<\/strong>n <strong>a <a href=\"https:\/\/www.genetsisgroup.com\/en\/methodology-for-the-digitization-of-the-fmcg-sector\/\">hi<\/a><\/strong><a href=\"https:\/\/www.genetsisgroup.com\/en\/methodology-for-the-digitization-of-the-fmcg-sector\/\">gh-<strong>consum<\/strong>ption <strong>enviro<\/strong>nment.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea038e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4ea038e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/06\/POST_LecturaBionica_LinkGranConsumo_Opt.jpg);\" role=\"img\" aria-label=\"Blog: imagen para el interlinkeado del post &quot;Lectura bi\u00f3nica&quot; hacia el post de Gran Consumo\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you are interested in the digitization of the consumer goods sector, keep reading\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe tell you the steps of our methodology, which we apply in a personalized way to each client.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.genetsisgroup.com\/en\/methodology-for-the-digitization-of-the-fmcg-sector\/%20\">\n\t\t\t\t\t\tRead more!\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9af7d30 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"9af7d30\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4474199\" data-id=\"4474199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8ab8c2 ignore-toc elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8ab8c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d20d04b elementor-hidden-phone elementor-hidden-tablet\" data-id=\"d20d04b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35cf665\" data-id=\"35cf665\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bee4af elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"9bee4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.genetsisgroup.com\/wp-content\/uploads\/2022\/03\/PalomaVelazquez_Avatar-300x300.png\" alt=\"Picture of Paloma Vel\u00e1zquez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPaloma Vel\u00e1zquez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<strong>Business Growth Manager <\/strong> <\/i> at Genetsis Group. CRM specialist, committed to managing the digital business cycle of clients and partners.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-868ef60 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"868ef60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3710af\" data-id=\"d3710af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67fdd86 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67fdd86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f1921b\" data-id=\"6f1921b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dfcd00 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"0dfcd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6982d2 elementor-widget elementor-widget-heading\" data-id=\"f6982d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0aa6e1\" data-id=\"f0aa6e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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