When we created Genetsis more than 25 years ago, digital was so new that it was considered a specialisation. Obviously, that hasn’t been the case for some time. Read what we have to say!
Digital transformation is one of the corporate pillars of any business sector that wants to plan its business in the medium and long term. This is how we work with IMM, executing a customised plan to improve processes.
An omnichannel approach has become a priority for companies, involving models and strategies that allow them to exploit data in order to increase their conversion rates. We tell you about it in our blog!
Developing a clear strategy in which we map out which customer lifecycle actions we need to take in order to make increasingly accurate predictions is fundamental to building a customer contact map.
Every so often, new business models emerge that rethink and revise the old models that suffer from problems typical of large structures. The finance and banking sectors are now undergoing this revolution.