Facilitating Digital Transformation with NextGenerationEU Funds… Mission accepted!
Paloma Velázquez, Business Growth Manager
At the end of 2020 I read “For a digital Spain” in one go, the roadmap proposed by Javier Rodríguez Zapatero for companies and the State to make the leap to the digital economy.
It gave me a deep, clear and structured idea of how to become the country that we can and deserve to be socially and economically. Company by company, region by region, administration by administration, educational instance by educational instance… And I felt an additional personal motivation ahead of the professional one: do not lose sight of the fact that with each project and with each client we are working on that mission.
I am fully committed to transforming the structure and culture of companies towards an efficient digital model. This is the mission of the house where I work. And I feel this goal more clearly after the economic and social setback that we have experienced with the pandemic and that we are still trying to overcome.
The mission is DIGITAL TRANSFORMATION, not digitization
It does not consist of incorporating new technologies in companies. It is an open-ended operation in which the vital organs are touched: Resources, Supply, Processes and Culture.
But of course, for almost two years we have been seeing how digital transformation projects have been limited, decaffeinated, postponed or even canceled due to lack of budget. There was no possibility of viable digital transformation for many companies… until the Ode of Joy sounded and the European Union launched the Recovery, Transformation and Resilience plan, the NextGenerationEU Funds, a unique opportunity to emerge stronger from the pandemic, transform our economy and create opportunities and jobs for the Europe in which we want to live.
€750,000 million will be distributed between the Member States until 2027, allocating 30% of them to the Digital Transformation pillar. So at last it seems that there is a match between the budgetary needs of companies and financing by the Administration to truly establish and for all the fourth industrial revolution.
Ok, there is already money for digital transformation. But how is it articulated, who manages it, how is it requested, when, where… WHAT SHOULD BE DONE? It seems that, suddenly, we enter analysis paralysis as a result of the infoxication that is taking place in this regard.
Next Gen EU Funds
Thinking about how to make fruitful the opportunity that we have at our fingertips to make the definitive qualitative digital leap that we need as a country, we have set to work to go client by client, company by company, lead by lead… to bring them closer in a clear, direct and tangible way the possibility of continuing to launch initiatives that help them undertake this transformation.
And since we believe in what we do but we are not experts in public financing, we have created a network of partners who are, on whom we can rely to analyze, channel and manage the NextGen Funds for our clients.
So the personal mission that I have as a professional begins to pick up speed.
