Sevilla F. C.
Challenge
Managing correctly the information and identity of the follower of a sports club is not an easy task. Much less, when there are multiple segments with specific problems such as partners, fans, opportunists, interested parties or, simply, haters.
In this sector, the physical and digital ecosystems are complex, usually present historical inefficiencies and bring together multiple windows of contact with the consumer such as the subscriber management system, ticket offices, club and player websites, mobile applications, social networks, e- commerce, stadium catering services, shops, members club, etc.
Solution
One account, the whole club.
- Audit, streamline and redesign its relational ecosystem, including digital and physical contact points, under a unified strategy and ecosystem. Deploy solutions at all points of contact and integrating 5 different agencies.
- Implement an identity manager, multi-mechanical promotional engine and e-mail marketing tool for the correct capture, activation and monetization of users (DruID).
Gestión de la identidad única y trackeo de actividad.
Despliegue de Estrategia Relacional y aplicación del valor económico del consumidor.
Activación recurrente y ejecución segmentada.
Success
Results.
With the proposed solutions, we managed to lay the appropriate foundations to deploy strategies based on truly relevant content. Not only you have to fill the stadium in each game, you also have to help the fan to know and consume the entire offer of services.
Analytics
In figures.
Tags
Digital
marketing
- RT BIDDING
- PROGRAMMATIC
- SEO/SEM
- SOCIAL MEDIA
- INBOUND CONTENT MARKETING
Intelligent
platforms
- UX/UI
- CMS
- CRO
- MARKETPLACES
- ECOMMERCE
User
lifecycle
- IDENTITY AND ACTIVITY MANAGEMENT
- PROFILING & INSIGHTS
- LEAD SCORING
- BI
Visuales
About the company
More about Sevilla F.C.
Sevilla Fútbol Club is a Spanish football club, based in Seville.
It is one of the most successful clubs in the First Division, with 13 national and international titles to its credit. It has more than 40,000 subscribers and almost 45,000 members.
Contact
If you are interested in this success story and would like to suggest a new project,
get in touch.
